ServiceNow, Inc. (NOW)

Over the past six months, ServiceNow's stock has trended down by 10.09%. As of July 21, 2025, the closing share price was $959.91. Recent events impacting the stock include the launch of leveraged single-stock ETFs, a partnership with Ferrari Hypercar, the announcement of Q2 2025 financial results, data integration with AWS, quarterly earnings reporting $4.04 EPS, the acquisition of Quality 360, and significant insider selling.

Demand for ServiceNow's products can exhibit seasonality, particularly in industries like retail and telecommunications. The Workforce Optimization application helps organizations adjust staffing levels for seasonal peaks. Retailers use ServiceNow to manage staffing based on footfall, while telecommunications providers use it for demand forecasting during product launches.

ServiceNow, Inc. specializes in providing a cloud computing platform to manage digital workflows for enterprise operations. Its core offering is the Now Platform, a single-cloud platform powering digital workflows. Key solutions include IT Workflows (ITSM, ITOM, ITAM), Employee Workflows (HRSD, Workplace Service Delivery), Customer Workflows (CSM, Field Service Management), Creator Workflows (App Engine, Automation Engine), Security & Risk Workflows (SecOps, Integrated Risk Management), Strategic Portfolio Management (SPM), and industry-specific solutions.

ServiceNow has a significant global presence with offices, development centers, and data centers across the Americas, EMEA, and APJ regions. Its headquarters are in Santa Clara, California, with a West Coast presence and global engineering centers in India. Data centers are located in North America, South East Asia, Europe, the U.K., Japan, Australia, Brazil, and India.

ServiceNow maintains a strong brand reputation as a leader in digital workflow automation. Its focus on AI, strategic partnerships, acquisitions, and customer satisfaction contribute positively to its image. Challenges include developer feedback about support and the cost of AI features.

ServiceNow's ownership is primarily dominated by institutional investors, holding approximately 86.68% of the company's shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual investors hold around 11% of the company, while insiders own approximately 0.14%. SCGF Genpar Ltd is a large individual shareholder.