ServiceNow, Inc. (NOW)

Over the past six months, ServiceNow's stock price has experienced a significant decline. As of February 5-6, 2026, the stock was down 31.03% over the past 30 days and 50.04% over the past 12 months, with a 52-week range between $98.94 and $211.48. Despite exceeding forecasts for both earnings per share and revenue in Q4 2025, the stock fell 11.43% in after-hours trading. This negative market reaction occurred despite other positive developments, such as strong Q4 2025 results, a $5 billion share repurchase authorization, and multiple AI collaborations and customer wins announced in late January 2026.

ServiceNow has demonstrated consistent growth in subscription revenues and remaining performance obligations, indicating strong and resilient demand from enterprise customers. The company's platform is viewed as a "deflationary tool" that businesses are increasingly adopting for growth and cost-reduction initiatives. While ServiceNow's management acknowledges "familiar CRPO seasonality", specific detailed month-by-month or quarter-by-quarter seasonal patterns for demand of its products and services are not explicitly provided in the publicly available search results.

ServiceNow, Inc. is a cloud computing company providing a platform for digital workflows to automate and streamline business operations. Its core business revolves around the ServiceNow Platform, connecting people, functions, and systems through intelligent automation. The company offers a suite of products across IT Service Management, IT Operations Management, IT Business Management, Security Operations, Customer Service Management, and HR Service Delivery. ServiceNow provides specialized solutions such as Strategic Portfolio Management, IT Asset Management, Field Service Management, App Engine for low-code development, and Automation Engine. A significant focus is on AI-powered offerings and industry-specific solutions for various sectors.

ServiceNow maintains a global presence with offices across North America, Latin America, Europe, the Middle East, Africa, Asia Pacific, and Japan. The company operates data centers in North America, South East Asia, Europe, the U.K., Japan, Australia, Brazil, and India, allowing customers to select data storage locations based on privacy rules and client needs.

ServiceNow has cultivated a strong brand reputation in the past year. Its brand equity has significantly increased, positioning it as the 42nd most valuable brand globally. In Q2 2025, ServiceNow was named a Leader in several industry assessments and earned a spot on the Fortune 500® list for the third consecutive year. The company was also recognized on Forbes Most Trusted, LinkedIn Top Companies, and Ethisphere's 2025 World's Most Ethical Companies lists. In February 2026, BetterInvesting Magazine named ServiceNow its "Stock to Study" for its April 2026 issue.

Institutional investors hold a substantial portion of ServiceNow's stock, owning between 87.18% and 90% of the company's shares outstanding as of late 2025. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual insider owners also hold a notable percentage, with key figures including Scgf Genpar Ltd, Paul V. Barber, Charles Noell Iii, and John J. Moores.