ServiceNow, Inc. (NOW)

Over the past six months, ServiceNow's stock has experienced several notable events. In Q2 2025, ServiceNow exceeded analyst expectations with $4.09 EPS and $3.22 billion in revenue, leading to an increased annual subscription revenue outlook. The company anticipates Q3 2025 subscription revenues between $3.26 billion and $3.265 billion. As of September 8, 2025, ServiceNow shares had plunged 13.8% year-to-date, underperforming the Zacks Computer and Technology sector, but by October 27, 2025, shares had dropped 12.2% year-to-date, outperforming the Zacks Computer & Technology sector but underperforming the Zacks Computers – IT Services industry. Several insiders sold shares in August 2025. R Squared Ltd increased its position in ServiceNow during Q2 2025, Private Wealth Partners LLC bought a new position in Q2 2025, and Goldman Sachs Group Inc. grew its position in Q1 2025. The company holds a consensus rating of "Moderate Buy" with an average price target of $1,124.17 as of October 28, 2025, and several analysts raised their price targets in July 2025.

The provided information does not explicitly detail specific demand seasonality for ServiceNow's products and services. However, the company consistently reports strong subscription revenue growth and an increasing number of customers with high Annual Contract Value (ACV), indicating sustained demand. The ongoing focus on digital transformation and the integration of AI across various enterprise workflows suggest a continuous and growing need for ServiceNow's offerings rather than pronounced seasonal fluctuations.

ServiceNow, Inc., headquartered in Santa Clara, California, provides a cloud computing platform for automated business workflows, operating in the enterprise software and IT sectors. Its core offering is the Now Platform, an AI-driven platform-as-a-service. Key products include IT Workflows (ITSM, ITOM, ITAM, Strategic Portfolio Management), Employee Workflows (HRSD, Workplace Service Delivery), Customer Workflows (CSM, Field Service Management), Creator Workflows (App Engine, Automation Engine), and AI Capabilities (ServiceNow AI Platform, AI Experience, etc.). The platform integrates generative AI, machine learning, natural language understanding, automation, analytics, and process mining, along with Risk & Security solutions.

ServiceNow's headquarters are in Santa Clara, California, and it serves customers worldwide. The company has offices in global cities like London, Newport (Wales), San Diego, Chicago, New York, Atlanta, and Frankfurt. ServiceNow plans to invest $1.5 billion in the UK and is expanding into Florida with a new office in West Palm Beach, which will serve as a regional innovation hub and AI Institute. ServiceNow is also expanding its federal footprint through a deal with the U.S. General Services Administration (GSA).

ServiceNow generally maintains a strong brand reputation, recognized for its innovation and leadership in enterprise software. In 2018, Forbes named it the number one most innovative company. The company has emphasized its leadership in AI, with its AI business growing 150% quarter-over-quarter in Q4 2024. Recent positive developments include the launch of the AI Experience and the AI Platform Zurich Release in September 2025, and a partnership with Fortune to unveil the inaugural Fortune AIQ 50 list in September 2025. A strategic partnership with Tandym Group was announced in October 2025. However, the company's reputation faced a challenge in 2024 due to a data leak from its "knowledge base" module.

Institutional investors hold a significant stake in ServiceNow, owning more than half of the issued stock. The largest institutional shareholders include The Vanguard Group, Inc., BlackRock, Inc., and T. Rowe Price Group, Inc. Hedge funds do not have a meaningful investment in the company, and individual insiders own less than 1% of ServiceNow, Inc.