Stock events for ServiceNow, Inc. (NOW)
In the past six months, ServiceNow's stock has trended down by 5.46%, but over the past year, it has trended up by 32.07%. As of June 20, 2025, the share price was $970.20, an increase of 29.48% from June 21, 2024. The closing share price on June 27, 2025, was $1,022.42. Recent news influencing the stock includes the company's expansion of AI adoption and subscription growth. ServiceNow's strong organic growth, rapid innovation, and improving total addressable market have contributed to its performance. The company delivered a robust first half of 2024, with subscription revenue increasing 24% year-over-year on a constant currency basis. ServiceNow is expected to release its next earnings report on July 23, 2025.
Demand Seasonality affecting ServiceNow, Inc.’s stock price
While explicit seasonality is not detailed, there is consistent and growing demand for ServiceNow's products and services. The global demand for digital transformation and ITSM continues to accelerate, driven by the increasing adoption of cloud-based services and the growing number of businesses using the ServiceNow platform. The rapid rollout of AI capabilities is a key driver behind the surge in demand for ServiceNow's solutions. ServiceNow's subscription revenues have shown consistent year-over-year growth, and the company has seen significant growth in its largest customers, indicating a steady and increasing demand.
Overview of ServiceNow, Inc.’s business
ServiceNow, Inc. is an American software company providing a cloud computing platform for automated business workflows. Its core offering is the Now Platform, an AI-driven cloud-based solution that helps global enterprises, universities, and governments digitize and unify their workflows. Major products and solutions offered by ServiceNow are categorized into Technology Workflows, Customer and Industry Workflows, Employee Workflows, and Creator Workflows. ServiceNow also offers solutions for Governance, Risk, and Compliance (GRC) and integrates with numerous third-party systems, utilized across diverse industries.
NOW’s Geographic footprint
ServiceNow has a significant global presence, operating in North America, EMEA, and Asia Pacific and other regions. The company maintains offices in 30 countries across multiple continents, including 15 in North America, 8 in Europe, 6 in Asia Pacific, and 1 in Latin America, with headquarters in Santa Clara, California. ServiceNow operates data centers worldwide, including in North America, South East Asia, Europe, the U.K., Japan, Australia, Brazil, and India. North America generates the highest revenue, with strong growth, while EMEA also shows continuous growth.
NOW Corporate Image Assessment
ServiceNow maintains a strong brand reputation as a leader in cloud-based solutions and digital workflow automation, known for innovation and high customer satisfaction, evidenced by high renewal rates. ServiceNow was positioned as a leader in the Gartner Magic Quadrant for ITSM Platforms for the ninth consecutive year and received a 100 rating in the Human Rights Campaign's Equality 100 Award for LGBTQ+ workplace inclusion for the fourth year. However, in 2024, the platform experienced a data leak from its knowledge base module due to misconfiguration. Despite this, the company's ability to deliver value-added solutions has led to resilient demand, and ServiceNow has been actively forming partnerships to bring AI services to major corporations.
Ownership
ServiceNow's ownership is primarily composed of institutional investors, holding approximately 45.29% to 86.68% of the company's stock. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual investors and public companies hold a smaller percentage, with insiders owning approximately 0.14% to 38.67% of the stock. Vanguard owns the most shares of ServiceNow.
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