ServiceNow, Inc. (NOW)

Over the past six months, ServiceNow's stock price has declined by 28.66%, and over the past year, it has decreased by 31.67%. As of January 9, 2026, the share price was $141.80, a 30.20% decline from January 13, 2025. In October 2025, Oppenheimer cut its price target for ServiceNow from $230 to $200 due to concerns about mergers and acquisitions impacting growth and cash flow. In Q3 2025, ServiceNow announced a 5-for-1 stock split. Analysts generally maintain a "Moderate Buy" rating with an average target price of $219.94 as of January 7, 2026.

Demand for ServiceNow's products and services is driven by digital transformation and the need for automated solutions, particularly in ITSM. The shift towards hybrid working models has amplified the demand for digitized and automated workflows. The global market for ITSM and cloud solutions is projected to experience significant growth, with cloud solutions expected to dominate over 75% of the total market share by 2026. ServiceNow has also seen a strong surge in demand for its AI-driven solutions, with its Q3 2025 results indicating a raised outlook due to enterprise AI demand.

ServiceNow, Inc. is an American software company providing a cloud computing platform for automated business workflows, operating in the Technology sector, specifically the Software - Application industry. Its core offering is the Now Platform, an intelligent, cloud-based platform with AI and ML for automating, managing, and optimizing enterprise processes. Major products and solutions include IT Workflows, Employee Workflows, Customer Workflows, Creator Workflows, Cross-enterprise solutions, and Industry-specific solutions.

ServiceNow has a significant global presence, headquartered in Santa Clara, California, with operations primarily in Europe and North America, where 68% of its material entities are located. It has 50 significant subsidiaries across 33 countries. The company reports revenues across North America, EMEA, and Asia Pacific and other, with North America contributing the largest share, followed by EMEA, and then Asia Pacific and other, all showing consistent year-over-year growth.

ServiceNow has maintained a strong standing in the industry, being included on the Fortune 500® list for the third consecutive year in June 2025. Over 85% of Fortune 500® companies trust ServiceNow. However, in January 2026, a "most severe AI-driven vulnerability to date" was uncovered in ServiceNow's platform, which has since been fixed, and no malicious exploitation has been witnessed.

ServiceNow, Inc. has substantial institutional ownership, with estimates ranging from approximately 66.88% to 90% of shares outstanding. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., State Street Corp, Jpmorgan Chase & Co, Price T Rowe Associates Inc /md/, Morgan Stanley, Nordea Investment Management Ab, and Geode Capital Management, Llc. Individual investors and public companies also hold a portion of the stock, while insiders own a smaller percentage, around 0.14% to 0.34%.