ServiceNow, Inc. (NOW)

ServiceNow's stock price has experienced a significant decline in the past six months. A notable event impacting the stock was a downgrade by UBS on April 12, 2026, from "Buy" to "Neutral," with a price target cut from $170 to $100. The stock also underwent a 5-for-1 split of its common stock, which became effective on December 17, 2025. Additionally, ServiceNow has engaged in share repurchase programs, including repurchasing approximately 3.6 million shares for $597 million in Q4 2025, and its board authorized an additional $5 billion for share repurchases in January 2026.

The demand for ServiceNow's products and services can be influenced by factors such as market trends, general seasonality, and economic shifts. The company's revenue trends show consistent year-over-year growth, suggesting a generally strong and expanding demand for its workflow automation and AI platform solutions across various industries, rather than pronounced seasonal fluctuations in overall demand.

ServiceNow, Inc. is an American software company providing a cloud computing platform for automated business workflows, operating in the Technology Services sector and Packaged Software/Enterprise Software industry. Its major products are built on the "Now Platform," incorporating AI and machine learning, including IT, Employee, Customer, and Creator Workflows, Risk and Security products, and AI-focused products. ServiceNow's platform is utilized across various industries, including healthcare, education, government, financial services, manufacturing, retail, and telecommunications.

ServiceNow's global headquarters is located in Santa Clara, California, United States. The company maintains a significant international presence with offices and data centers across several regions, including North America, Europe, South East Asia, Japan, Australia, Brazil, and India.

ServiceNow has maintained a strong brand reputation, evidenced by its inclusion in prestigious lists. However, an event that could have affected its reputation in the past year was a report in 2024 regarding a potential leak of highly confidential data due to a misconfiguration of access control settings.

The ownership of ServiceNow, Inc. is predominantly institutional, with institutional investors holding approximately 87.18% of the company's stock. Individual insider ownership is relatively small, accounting for about 7.70% of the company's shares as of 2026. In the past six months, insider trading activity has shown more sales than purchases.