ServiceNow, Inc. (NOW)

ServiceNow's stock experienced mixed events in the past six months. In January 2026, strong financial results were reported, and an additional $5 billion was authorized for share repurchases, following a 5-for-1 stock split in December 2025. In April 2026, Q1 results beat revenue estimates, but the stock faced pressure, falling around 40% year-to-date and reaching near its 52-week low. Shares plummeted 14% after Q1 results due to a lower gross margin outlook and macroeconomic challenges. In early May 2026, the stock saw a jump following positive announcements at its Knowledge 2026 event, including new AI products and expanded partnerships.

While specific detailed seasonality for ServiceNow's products and services is not explicitly provided, customer demand can be influenced by market trends, general seasonality, and economic shifts. Businesses employ demand management strategies to forecast and respond to these fluctuations. Historical seasonal returns charts can highlight recurring trends, but these patterns do not guarantee future performance.

ServiceNow, Inc. is an American software company providing a cloud computing platform for automated business workflows, operating in the Technology sector, specifically in the Software - Application and Enterprise Software industries, using a SaaS model. Its major products and solutions are built on the "Now Platform" and encompass IT, Employee, and Customer Workflows, Creator Workflows, Cross-enterprise solutions, AI-powered offerings like "Now Assist" and "Otto", and Industry-specific solutions.

ServiceNow is headquartered in Santa Clara, California, and has a significant international presence with 76 office locations worldwide. Its global footprint extends across North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America.

ServiceNow has maintained a strong brand reputation, positioning itself as an "AI control tower for business reinvention" and being honored on the 2025 Fortune 500® World's Best Workplaces™ list. However, the brand has faced scrutiny regarding increasing competition from agentic AI solutions and concerns about the stock's recent decline.

ServiceNow's ownership is predominantly institutional, with approximately 86% of the company's shares held by institutional investors as of May 2026. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., and State Street Corp. Fred Luddy, the company's founder, was the largest individual insider, holding under 2% by 2025.