National Research Corporation (NRC)

In August 2025, Shane Harrison was appointed as Executive Vice President and Chief Financial Officer. In November 2025, David Burik was appointed as Executive Vice President, Strategic Insights. In Q3 2025, NRC Health reported $34.6 million in revenue, a 2% sequential increase, and an 11% year-over-year increase in Adjusted EBITDA to $10.9 million, with TRCV increasing 8% to $141.7 million. In December 2025, NRC Health partnered with Mosaic Life Care. In February 2026, Q4 2025 results showed revenue of $35.2 million (down 5% year-over-year) and full-year revenue of $137.4 million (down 4%), leading to a stock drop, despite an 86% year-over-year increase in new sales and TRCV increasing 8% year-over-year to $144.1 million.

National Research Corp. operates on a subscription-based model, with the majority of its revenue being recurring and TRCV showing consistent growth. The subscription-based nature and focus on long-term contracts suggest a relatively stable demand profile rather than significant seasonality.

NRC Health operates as a healthcare intelligence firm, providing analytics and insights to healthcare organizations, focusing on improving patient and employee experiences through its SaaS business model. The company offers Patient & Family Experience Solutions for real-time feedback and CAHPS compliance, Market Insights & Brand Loyalty solutions for market share analysis and brand growth, Reputation Solutions for managing public image, Employee Experience Solutions for fostering engagement, Consumer Experience Solutions for capturing feedback, Huey AI for intelligent analysis, and Governance Solutions for healthcare boards.

National Research Corp. primarily serves clients across the United States and Canada, with the majority of its revenue coming from the United States. The company is headquartered in Lincoln, Nebraska.

NRC Health has maintained a strong brand reputation, receiving the "Best in KLAS Award for Healthcare Experience Management" in 2025. The company's tagline, "Human Understanding®," is a registered trademark and reflects its use of advanced technology, including AI, to collect and analyze feedback in a human-centered way.

National Research Corp.'s ownership is primarily held by institutional investors (51.54%) and company insiders (46.42%), with retail/public investors accounting for 2.04%. Major institutional shareholders include Kayne Anderson Rudnick Investment Management Llc, PSGAX - Virtus KAR Small-Cap Growth Fund Class A, BlackRock, Inc., Morgan Stanley, Vanguard Group Inc, Dimensional Fund Advisors Lp, Geode Capital Management, Llc, QV Investors Inc., and Renaissance Technologies Llc. Property Trust Common is the largest individual shareholder, owning 37.79% of the company.