Nu Skin Enterprises, Inc. Class A (NUS)

Nu Skin Enterprises (NUS) stock has experienced a significant decline, with a 6-month performance of -30.89% as of April 8, 2026. In February 2026, Nu Skin announced its fourth quarter and full-year 2025 results, reporting a 14.3% decrease in revenue for the full year 2025 compared to 2024, but forecasting a return to revenue growth by year-end 2026. In November 2025, Nu Skin reported Q3 2025 results with revenue down 15% year-over-year. The sale of its Mavely business in January 2025 boosted net income. Recent corporate news includes the appointment of Chelsea Lantz as interim CFO and Chayce Clark as COO in March 2026, and the declaration of a quarterly dividend of $0.06 per share in February 2026. In April 2026, Nu Skin announced the U.S. general consumer launch of Prysm iO.

Demand for Nu Skin Enterprises' products and services exhibits seasonality. The first quarter of the fiscal year is historically the lowest quarter for the company's revenue. This consistent pattern is factored into the company's financial projections and guidance.

Nu Skin Enterprises, Inc. (NUS) is a global integrated beauty and wellness company that develops and distributes beauty and wellness solutions. It operates in the Consumer Staples sector, specifically within the Household & Personal Products industry. The company's primary product categories are beauty and wellness products, sold under the Nu Skin, Pharmanex, and ageLOC brands. Major products include skincare systems, cleansing devices, cosmetics, nutritional supplements, and weight management products. Nu Skin operates through its subsidiary, Rhyz, which includes manufacturing and packaging subsidiaries and other strategic investments. The company utilizes a global direct selling model, leveraging independent affiliates and digital platforms.

Nu Skin Enterprises, Inc. develops and distributes its products in approximately 50 markets worldwide. The company reports revenue from seven geographic Nu Skin segments: Americas, Mainland China, Japan, South Korea, Southeast Asia/Pacific, Hong Kong/Taiwan, and Europe & Africa. In 2023, approximately 26% of Nu Skin's revenue was generated from the United States, with the remainder coming from international markets.

Nu Skin Enterprises has maintained a strong brand reputation in the beauty and wellness device systems market. As of September 2025, Euromonitor International Ltd. ranked Nu Skin as the world's No. 1 company for beauty and wellness device systems for the second consecutive year. The company emphasizes its mission to be a "force for good" globally, empowering individuals through innovative products, rewarding opportunities, and an uplifting culture, while adhering to high ethical standards and business practices. Nu Skin also promotes social impact initiatives like "Nourish the Children."

Nu Skin Enterprises, Inc. (NUS) is primarily owned by institutional shareholders, who hold approximately 76.65% of the stock. As of December 2025, 190 institutional owners and shareholders held a total of 36,944,761 shares. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and Charles Schwab Investment Management Inc. Blake Roney, a co-founder, is the largest individual shareholder, owning 4.22 million shares, representing 8.76% of the company.