Newell Brands Inc (NWL)

Newell Brands' stock price has declined substantially over the past year. Q3 2025 performance showed a 7.2% decrease in net sales, attributed to reduced retail inventory, softness in international markets, and moderated demand following tariff-driven pricing actions. Increased import tariffs have pressured results, leading to gross margin compression and higher cash tariff costs. The company lowered its full-year 2025 outlook, expecting net sales to decline and earnings per share to decrease. The stock has received a consensus rating of 'hold' from analysts.

While specific details on current demand seasonality are not provided in recent reports, historical information from 2016 suggests that the merger with Jarden Corporation aimed to smooth out seasonal variations in EBIT. Different product categories within Newell Brands' portfolio likely experience varying seasonal demand patterns. Recent financial reports have noted 'soft global demand' and 'moderated demand following tariff driven pricing actions' as factors impacting sales.

Newell Brands, Inc. is a global consumer goods company with a diverse portfolio of well-known brands. The company operates in the consumer staples and consumer discretionary sectors, including household & personal products, art & office supply manufacturing, vacuum, fan & small household appliance manufacturing, and candle manufacturing. Its product offerings include storage and home organization, beverage ware, outdoor products, writing instruments & art supplies, children's products, cookware & small appliances, fragrance products, and commercial solutions.

Newell Brands has a significant global market presence, with products available in North America, Europe, Latin America, Asia, and EMEA. The company distributes its products worldwide through various channels, including distributors, warehouse clubs, department stores, home centers, grocery stores, mass merchants, specialty retailers, and e-commerce companies.

Newell Brands is recognized as a leading global consumer goods company with a strong portfolio of well-known brands. However, its reputation was impacted by an SEC charge in September 2023 for misleading investors about core sales growth in 2016 and 2017. In October 2025, The Wall Street Journal profiled Newell Brands' efforts to re-shore manufacturing of Sharpie markers to the United States, which could positively contribute to the company's brand image.

Newell Brands has a mixed ownership structure, with institutional investors holding a significant portion. Institutional investors own approximately 69.61% to 95.31% of the company's stock, insiders own 0.53%, and public companies and individual investors own 4.17% to 25.69%. Major institutional owners include BlackRock, Inc., Pzena Investment Management Llc, and Vanguard Group Inc.