Olaplex Holdings, Inc. (OLPX)

In the past six months, several events have impacted OLPX's stock price. Olaplex reported its Q2 2025 earnings on August 7, 2025, with an EPS of -0.010 USD and Q2 2025 net sales rose 2.3% year-over-year. The company participated in the Canaccord Genuity 45th Annual Growth Conference on August 12, 2025, and the Barclays 18th Annual Global Consumer Staples Conference on September 2, 2025. Olaplex reported its Q3 2025 financial results on November 6, 2025, with an actual EPS of 0.020 USD. On January 7, 2026, Olaplex Holdings Inc. stock surged 23% following a Bloomberg report that Henkel AG had submitted a takeover offer. Over the past year, the share price declined by 18.67% from January 6, 2025, to January 2, 2026.

Demand for Olaplex products and services exhibits some seasonality, with the company anticipating significant revenue growth in the fourth quarter, driven by the professional channel's engagement in holiday events and product innovations. Post-holiday retail demand cycles are also noted as a factor that can influence the stock.

Olaplex Holdings, Inc. is a science-enabled, technology-driven beauty company specializing in haircare products, operating within the Consumer Discretionary sector, specifically in the Specialty Retail and Personal Products industries. Its major products include a range of hair care shampoos, conditioners, oils, moisture masks, and nourishing hair serums. The company also provides in-salon services aimed at repairing and shaping curls and distributes its products through an omnichannel platform that serves professional hair salons, specialty retailers, and direct-to-consumer channels.

Olaplex Holdings, Inc. develops, manufactures, and sells its haircare products in the United States and internationally, generating the majority of its revenue from the international market.

In the past year, Olaplex faced a "credibility crisis" due to margin compression and declining retail partnerships, but has been actively working to reinvigorate its brand through a "Bonds and Beyond" strategy, including a $32.4 million R&D investment in 2025 for AI-driven formulation advancements. Olaplex has also undertaken a visual rebranding with updated website, social media, and packaging to strengthen emotional connections with consumers and is re-engaging professional hairstylists through products like the Pro Scalp Rebalancing Concentrate and a restructured product architecture. Early results from Olaplex's brand health tracker in Q3 2025 showed gains in consumer awareness, consideration, and Net Promoter Score.

Olaplex Holdings, Inc. has 271 institutional owners and shareholders, including Advent International Corp/ma, T. Rowe Price Investment Management, Inc., Vanguard Group Inc, and BlackRock, Inc. Advent International Corp/ma is the largest shareholder, controlling approximately 75% of the company. Individual insiders such as David M. Mussafer, Tricia Glynn, Michael James White, and Emily White also hold significant shares.