Olaplex Holdings, Inc. (OLPX)

Olaplex's stock (OLPX) has experienced significant fluctuations in the past six months. The share price declined by 43.06% from October 17, 2024, to October 16, 2025, but saw a notable gain of 26% in the month leading up to June 24, 2025. Key events impacting the stock include Q2 2025 earnings, a strategic shift, debt repayment, an acquisition, and analyst ratings. Olaplex reported Q2 2025 revenue that surpassed forecasts, driven by growth in DTC and Professional channels, despite a decline in specialty retail. The company unveiled a transformative vision for 2025, emphasizing reinvestment to fuel long-term growth. In May 2025, Olaplex repaid $300 million in debt, reducing its long-term debt by 48%. On August 26, 2025, Olaplex Holdings, Inc. acquired the biotech company Purvala. As of October 21, 2025, analysts have a "Hold" consensus rating for OLPX, with a price target of $1.88.

Olaplex Holdings, Inc. experiences some demand seasonality for its products. Revenues are typically slightly higher in the second half of the fiscal year due to heightened purchasing by consumers and retailers in anticipation of the end-of-year holiday selling season. However, the company also noted a lower level of demand for its products in Q3 2023.

Olaplex Holdings, Inc. operates in the Consumer Discretionary sector, focusing on hair care within the Specialty Retail industry. The company's core business revolves around its patented bond-building technology, which protects, strengthens, and relinks hair bonds during and after hair services. Olaplex offers a comprehensive product portfolio that includes professional-grade treatments and at-home hair care solutions, such as Bond-Building Treatments, At-Home Hair Care Products, and Newer Innovations. Olaplex distributes its products through an omnichannel model, serving professional hair salons, specialty retailers, and direct-to-consumer channels.

Olaplex Holdings, Inc. has a global presence, with its products sold in more than 70 countries worldwide. The company is actively focused on expanding its international market presence, particularly in regions like Europe and Asia, where there is increasing demand for premium hair care products.

In the past year, Olaplex has actively worked to improve its brand reputation. Sentiment on social media significantly improved throughout 2023, following a period of negative media and misinformation in the first quarter of that year. The company has been investing to combat misinformation and foster a more positive narrative. In 2025, Olaplex launched a "Bonds and Beyond" strategy, which includes a visual rebranding with an updated website, social media, and packaging to strengthen emotional connections with consumers. The company is also repositioning its Professional channel as a growth engine and reengaging stylists through new products and a restructured product architecture.

Olaplex Holdings, Inc. has a significant portion of its shares held by institutional investors, accounting for 88.83% of ownership. Major institutional owners include Advent International Corp/ma, T. Rowe Price Investment Management, Inc., Vanguard Group Inc, BlackRock, Inc., Geode Capital Management, Llc, Renaissance Technologies Llc, Ninety One Uk Ltd, State Street Corp, Bridgeway Capital Management, Llc, and Portolan Capital Management, Llc. Key individual insiders with substantial holdings include David M. Mussafer, Michael James White, and Tricia Glynn, each owning 999,186,235 shares, representing 150.05% of the company. Emily White also holds 47,497,055 shares (7.13%).