PepsiCo, Inc. (PEP)

In the past six months, PepsiCo's stock has experienced a downward trend, reflecting investor caution due to near-term growth and margin pressures. Despite these challenges, PepsiCo reported its third-quarter 2025 earnings, surpassing consensus estimates. Recent news includes PepsiCo's partnership with Siemens and NVIDIA to modernize plants using digital twins. However, the company has also faced criticism regarding health concerns associated with sugary drinks, and the FTC found that Pepsi worked to keep prices higher at retailers to protect Walmart.

Demand for PepsiCo's products exhibits seasonality, with search interest peaking in late summer and early fall, and a dip in January. PepsiCo leverages seasonal and occasion-based promotions to align with consumer behaviors. The company's supply chain planning and forecasting operations are designed to optimize manufacturing, distribution, and warehousing to account for these seasonal sales projections.

PepsiCo, Inc. is a global food and beverage corporation headquartered in Harrison, New York, encompassing manufacturing, distribution, and marketing within the Consumer Staples sector. The company has a diverse product portfolio with over 23 brands generating more than $1 billion in annual sales, including soft drinks, snack foods, and other beverages and foods.

PepsiCo operates in over 200 countries and territories worldwide. Its global operations are structured into seven main divisions: PepsiCo Beverages North America (PBNA), Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, Europe, Africa, Middle East and South Asia (AMESA), and Asia–Pacific, Australia, New Zealand and China (APAC). Key regions include the United States, Mexico, Russia, Canada, China, the United Kingdom, South Africa, and Brazil.

PepsiCo maintains a strong brand reputation, built on a legacy of innovation and market leadership. The company actively engages in proactive communication and positive campaigns that highlight its commitment to social causes, sustainability, and community involvement. PepsiCo's reputation has been impacted by criticism regarding the health implications of sugary drinks, and the FTC found that Pepsi worked to maintain higher prices at retailers to protect Walmart. The Quaker Foods North America segment also faced challenges due to product recalls related to potential salmonella contamination.

Institutional investors hold the majority of PepsiCo's shares, typically ranging from 71% to 73%. The largest institutional shareholders include The Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual shareholders include company management and board members, such as CEO Ramon Laguarta and board member Bob Pohlad, as well as former high-level executives.