Stock events for PepsiCo, Inc. (PEP)
PepsiCo's stock price has experienced fluctuations. The share price declined by 14.57% between July 22, 2024, and July 18, 2025, influenced by a year-over-year revenue decline in the first quarter of 2025 and tariffs. However, the stock has shown recent positive movement, rising by 4.68% in the past week and 8.90% in the past month as of July 21, 2025, following encouraging second-quarter 2025 results. The company also affirmed its 2025 financial guidance and improved its 2025 EPS view.
Demand Seasonality affecting PepsiCo, Inc.’s stock price
PepsiCo's product demand exhibits seasonality, with beverage sales typically slowing during the winter months and increasing during the summer. The company mitigates these seasonal effects through its diverse product portfolio, which includes both beverages and food products. The company's revenue also shows a clear seasonality, with the second quarter typically demonstrating quarter-over-quarter and year-over-year growth.
Overview of PepsiCo, Inc.’s business
PepsiCo, Inc. is a global leader in the food and beverage industry, headquartered in Purchase, New York. It operates within the Consumer Staples sector, focusing on Beverages and Food Processing. The company manufactures, distributes, and markets a diverse range of beverages and convenient foods worldwide. Key segments include beverages like Pepsi and Gatorade, snacks like Lay's and Doritos, grains and cereals like Quaker Oats, and other products including dairy and alcoholic beverages. Recent acquisitions like Pioneer Foods have further diversified its offerings.
PEP’s Geographic footprint
PepsiCo operates in over 200 countries and territories globally, with a significant international presence. Its operations are structured into divisions such as PepsiCo Beverages North America (PBNA), Frito-Lay North America (FLNA), Quaker Foods North America (QFNA), Latin America, Europe, Africa, Middle East, South Asia (AMESA), and Asia-Pacific, Australia/New Zealand, China (APAC). Key markets include the United States, Mexico, Russia, Canada, China, the United Kingdom, South Africa, and Brazil.
PEP Corporate Image Assessment
PepsiCo's brand reputation is crucial for its global sales and is impacted by ethical, social, business, and environmental practices. Recent initiatives include Gatorade naming Cameron Boozer and Jane Hedengren as the 2024-25 Gatorade Best Male and Female Players of the Year, a partnership with Cargill to promote sustainable agriculture, and the ongoing 'pep+ (PepsiCo Positive)' strategy focused on sustainability. No specific major negative events significantly impacted PepsiCo's brand reputation within the past year.
Ownership
PepsiCo's ownership structure includes institutional, retail, and individual investors. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual shareholders include current and former senior leadership members, such as former CEO Indra Nooyi.
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$147.64
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