PepsiCo, Inc. (PEP)

Over the past six months, PepsiCo's stock has experienced a decline. As of October 3, 2025, the share price was $141.98, a 15.47% decrease from October 4, 2024. Recent events impacting the stock include mixed third-quarter results in October 2024, where the company missed on revenue but narrowly beat earnings estimates, attributed to weakness in North America and softening in international markets. PepsiCo revised its 2024 full-year sales outlook downwards and is addressing consumer value amid "shrinkflation" by considering larger pack sizes.

Demand for PepsiCo's beverage products experiences seasonality, with slower sales during the winter months. PepsiCo intensifies marketing activities during these periods and leverages predictive analytics to forecast demand accurately. October has historically shown a chance of being a "green month" for PepsiCo's stock.

PepsiCo, Inc. is a global leader in the food and beverage industry with headquarters in Purchase, New York, encompassing manufacturing, distribution, and marketing. The company operates primarily within the beverages and food processing sectors. Its product portfolio includes over 23 brands that each generate more than $1 billion in annual sales, divided into PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, Middle East and South Asia (AMESA), and Asia Pacific, Australia, New Zealand and China (APAC).

PepsiCo's products are available in over 200 countries and territories worldwide, including the United States, Mexico, Russia, Canada, China, United Kingdom, South Africa, and Brazil. The company operates through seven main divisions: PepsiCo Beverages North America, Frito-Lay North America, Quaker Foods North America, Latin America, Europe, Africa, Middle East and South Asia (AMESA), and Asia–Pacific, Australia, New Zealand and China (APAC).

PepsiCo has a legacy of innovation but has faced public scrutiny, such as the 2017 Kendall Jenner advertisement. The company responded by withdrawing the ad and engaging with affected communities. PepsiCo focuses on social responsibility and sustainability, committing to net-zero greenhouse gas emissions by 2040 and reducing plastic waste. Recent initiatives include the "STEP up for Agriculture" initiative and a "Food for Tomorrow" program, and the company reported its 2024 progress against its PepsiCo Positive (pep+) sustainability and nutrition goals.

Institutional investors hold approximately 71% of PepsiCo's shares, with the top 10 institutional investors owning 35%. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual shareholders, including company executives and board members, own about 29% of the company, including former CEO Indra Nooyi and current CEO Ramon Laguarta.