Stock events for Procter & Gamble Co. (PG)
Over the past six months, Procter & Gamble's stock (PG) has experienced some fluctuations. As of March 5, 2026, the share price was around $158.30, representing a decline of 9.34% over the past year. In Q4 2025, P&G reported earnings per share (EPS) of $1.88, which edged out expectations, although revenue was slightly below consensus. The company also provided fiscal year 2026 EPS guidance in the range of $6.83 to $7.09, roughly matching analyst forecasts. P&G announced a plan to return approximately $10 billion to shareholders, split between dividend payments and share repurchases. Insider selling was noted in early December 2025, with the CEO and other officers selling shares. Analysts have given PG a consensus rating of "Moderate Buy" with an average 12-month price target of $168.33.
Demand Seasonality affecting Procter & Gamble Co.’s stock price
Demand for Procter & Gamble's products tends to be relatively stable, but some seasonality can be observed. Historically, there can be a downtick in sales in the first quarter of the year. There is a period of seasonal strength from April 25 to November 23 for the broader Consumer Staples sector. Analysis of seasonal charts over the past 20 years indicates that a "Buy Date of May 29 and a Sell Date of August 22" has resulted in positive returns above the S&P 500 Total Return Index.
Overview of Procter & Gamble Co.’s business
Procter & Gamble Co. (PG) is a multinational consumer goods corporation focused on providing branded consumer packaged goods globally. The company operates within the Consumer Staples sector and the Household Products industry. P&G's business is organized into five industry-based Sector Business Units: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. Major products and brands include: Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Native, Braun, Gillette, Venus, Crest, Oral-B, Metamucil, Neurobion, Pepto-Bismol, Vicks, Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, Swiffer, Luvs, Pampers, Always, Always Discreet, Tampax, Bounty, Charmin, and Puffs.
PG’s Geographic footprint
Procter & Gamble has a significant global presence, serving consumers in approximately 180 countries and territories. Its products are available across North America, Latin America, Europe, the Middle East, Africa, Asia, Australia, and New Zealand. The company's operations are divided into two primary geographic areas: the United States and International regions. The United States is P&G's most significant market, though sales outside its home country represent just over half of its consolidated total. P&G also has manufacturing operations in numerous countries, including the United States, Canada, Mexico, the Philippines, Hungary, Argentina, Vietnam, Indonesia, Romania, the United Kingdom, France, Ukraine, Spain, Germany, Poland, the Czech Republic, Russia, Saudi Arabia, the United Arab Emirates, Australia, New Zealand, and Brazil.
PG Corporate Image Assessment
Procter & Gamble has maintained a strong brand reputation over the past year, receiving several notable recognitions. P&G was named one of the most visible companies in the Axios Harris Poll 100. JUST Capital's rankings placed P&G #1 out of 10 Personal Products companies for the second consecutive year. P&G maintained its 19th position in Fortune's 2026 ranking of the World's Most Admired Companies. The company was ranked #7 in The Wall Street Journal's 2024 Management Top 250 by The Drucker Institute. For the sixth consecutive year, P&G was recognized as one of Barron's 100 Most Sustainable Companies. In 2023, 3BL Media ranked P&G fourth in the Household & Personal Products Industry for its 100 Best Corporate Citizens list. These recognitions highlight P&G's consistent commitment to corporate excellence, innovation, sustainability, and positive consumer impact.
Ownership
Procter & Gamble's ownership is predominantly held by institutional investors, who collectively own between 68% and 70% of the company's shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and State Street Corp. Individual investors own approximately 30% to 32% of P&G's shares, while insiders own less than 1% of the company.
