Pinterest, Inc. Class A (PINS)

Over the past six months, Pinterest's stock has experienced fluctuations. As of November 24, 2025, the share price has declined by 18.75% over the past year and saw a dip of almost 25% in the past month (as of November 26, 2025). Despite this, the stock had beaten the S&P 500 by 8.7% over the six months leading up to July 26, 2025. Morgan Stanley upgraded Pinterest's stock, citing undervalued growth potential and improvements in AI-driven advertising. However, analysts have also reduced price targets due to macroeconomic headwinds and weaker-than-expected fourth-quarter guidance. Pinterest's Q3 2025 earnings report indicated that while revenue met forecasts, earnings per share (EPS) missed expectations, leading to a slight drop in shares after hours.

Pinterest exhibits demand seasonality driven by user behavior related to planning and inspiration. Users search for topics like "get organized," with spikes early in the new year and before the fall season. The platform's algorithm has a seasonal bias, favoring timely content. Content creators and businesses are advised to post seasonal content 45 to 90 days in advance of an event or holiday to align with users' planning cycles.

Pinterest operates as a visual search and discovery platform where users find ideas, save them to pinboards, and shop for products. The platform allows exploration across categories like recipes and home decor. Revenue is generated through advertising, including standard, video, and shopping ads. Pinterest is in the Communication Services sector, specifically Internet Software/Services and Interactive Media & Services industries, and has approximately 4,666 employees as of 2024.

Pinterest is headquartered in San Francisco, California, and has a global presence with offices in North America, South America, and Australia. It also has a business presence across the Asia-Pacific, the Americas, and Europe. International markets are increasingly contributing to user growth and revenue.

In the past year, Pinterest has emphasized its commitment to building a more positive platform and prioritizing its people. This includes efforts to create a safer, more inclusive environment for its over 500 million monthly active users and fostering a diverse and equitable workplace. Specific events that have significantly impacted Pinterest's brand reputation within the last year were not detailed in the provided information.

Pinterest has a diverse ownership structure, with institutional investors holding a significant portion of the stock. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., Elliott Investment Management L.P., Price T Rowe Associates Inc /md/, Victory Capital Management Inc, Ameriprise Financial Inc, Franklin Resources Inc, and State Street Corp. Benjamin Silbermann, a co-founder, is the largest individual shareholder, owning 7.53% of the company. Institutional investors collectively hold approximately 77% of the shares outstanding.