Pinterest, Inc. Class A (PINS)

Pinterest's stock price has declined significantly in the past six months, hitting a new 52-week low. In December 2025, a global restructuring plan was announced, involving workforce reductions and a decrease in office space. HSBC downgraded Pinterest from Buy to Hold due to concerns over its AI investment strategy. In early February 2026, Pinterest fired two engineers for violating company policy and privacy. Shares in the company dropped by over 20% in early 2026 as investors assessed the threat from more advanced AI platforms.

Demand for Pinterest's products and services exhibits seasonality, influenced by real-world events and holidays. User engagement is often linked to planning behaviors for various activities. The fourth quarter is typically the strongest quarter, with users actively searching for inspiration and products related to upcoming seasons and holidays. Pinterest's Trends tool helps users and businesses stay ahead of emerging trends.

Pinterest operates as a visual discovery engine and social media platform, allowing users to find inspiration, curate ideas, and shop for products. Users can 'pin' photos and videos to virtual inspiration boards via its mobile application or the web. The platform is known for visual search and facilitates planning behaviors related to home updates, events, recipes, style ideas, and travel inspiration.

Pinterest maintains a global presence with its headquarters in San Francisco, California. Its corporate office network extends across North America, South America, Australia, and other global regions, including Chicago, New York, Toronto, and Sydney. Pinterest has approximately 600 million monthly active users worldwide.

Pinterest has focused on enhancing its platform and demonstrating growth, reporting its first billion-dollar quarter in the fourth quarter of 2024. The company has been strategically investing in AI and held its 'Pinterest Presents' event in September 2025. However, the company's reputation faced a challenge in early February 2026 when two engineers were fired for improperly accessing and sharing confidential information.

Pinterest has 1333 institutional owners and shareholders holding a total of 615,497,440 shares. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., and Elliott Investment Management L.P. Institutional ownership accounts for 88.81% of the stock, while insiders hold 7.06%. Individual owners include Benjamin Silbermann and Paul Sciarra.