Stock events for Planet Labs PBC (PL)
Planet Labs PBC's stock price has surged by 281.90% in the past six months, reaching $22.71 on January 9, 2026. Key events include the launch of Pelican-3 and Pelican-4 satellites in August 2025, Pelican-5, Pelican-6 satellites and 36 SuperDoves in November 2025. Planet partnered with Quantum Systems on satellite and drone monitoring for European defense customers and signed an 8-figure contract renewal with an international defense and intelligence customer in November 2025. In December 2025, Planet reported better-than-expected revenues but lagging EPS for Q3 fiscal year 2026, with a 32% revenue increase and positive free cash flow, leading to a stock rally. The company released the first light image from Pelican-6, and co-founder Robert Schingler sold US$1.4 million in shares for portfolio diversification. Multiple analyst upgrades and increased price targets followed, and in January 2026, Planet signed a multi-year contract with the Swedish Armed Forces, causing the stock to jump 7%. The company also launched Pelican-2 on SpaceX's Transporter-12 mission. The stock has shown volatile price movements.
Demand Seasonality affecting Planet Labs PBC’s stock price
Demand seasonality for Planet Labs PBC's products and services is influenced by the diverse industries it serves. The agriculture sector's demand peaks during planting and harvesting seasons, while government and defense contracts have less pronounced seasonality. Demand related to disaster response and environmental monitoring is event-driven, and demand from urban planning, forestry, and infrastructure sectors is more consistent. The increasing adoption of satellite-based analytics and strong government partnerships suggest a growing and potentially more stable demand for Planet Labs' services, supported by its subscription-based revenue model.
Overview of Planet Labs PBC’s business
Planet Labs PBC, or "Planet," is an American Earth imaging company based in San Francisco, operating in the Aerospace & Defense industry. The company designs spacecraft, robotic spacecraft, Earth observation satellites, and provides image processing and satellite communication services. Planet's mission is to image the entire Earth daily to monitor changes and identify trends. Its products include Dove, RapidEye, SkySat, Pelican, Tanager, and the forthcoming Owl satellites. Planet offers a web-geo platform providing satellite data and analytics to various sectors, including agriculture, forestry, intelligence, education, finance, and government agencies, to reveal insights on deforestation, agriculture, climate change, biodiversity, and supply chains.
PL’s Geographic footprint
Planet Labs PBC serves a worldwide area with a presence in North America, Asia-Pacific, and Europe. Its customer base spans over 100 countries. Recent contracts with the Swedish Armed Forces, Japan (through JSAT), and Germany highlight its global reach for national security and defense purposes.
PL Corporate Image Assessment
Planet Labs PBC maintains a positive brand reputation in the Earth imaging and geospatial solutions sector, recognized for its pioneering role in daily satellite imagery and remote sensing. Its reputation is supported by strategic partnerships and contracts with governments, technological advancements like the launch of new satellites, and AI-enabled Earth observation services. Operating as a public benefit corporation enhances its reputation, emphasizing its dual mission of commercial performance and societal benefit. While facing profitability challenges in some commercial segments, its move into the government sector has boosted its outlook.
Ownership
Planet Labs PBC's ownership is a mix of institutional, retail, and individual investors. Institutional investors hold approximately 52.3% to 59% of the stock, while individual insiders own about 3.8% to 8% of the shares. Major institutional owners include Alphabet Inc., BlackRock, Inc., and Vanguard Group Inc. Notable individual insiders include Ashley F Johnson, William Spencer Marshall, Robert H Schingler, and Kevin Weil. Draper Fisher Jurvetson Fund X, L.P. and Draper Associates, Inc. are also major shareholders.
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