Playboy, Inc. (PLBY)

In June 2025, PLBY Group, Inc. changed its name to Playboy, Inc. In Q3 2025, Playboy, Inc. reported its third consecutive quarter of positive adjusted EBITDA and its first quarter of positive net income since going public. In Q3 2025, the company amended its debt facility, extending maturity until May 2028 and reducing interest rates upon prepayments. At the 2025 Annual Meeting of Stockholders in June 2025, a proposal for an additional investment from Byborg Enterprises S.A. was not approved. As of January 13, 2026, Playboy, Inc. was noted as noncompliant with Nasdaq requirements. The stock price has shown volatility, with a 52-week range between $0.90 and $2.53.

Specific detailed information regarding the demand seasonality for Playboy, Inc.'s diverse range of products and services is not readily available. General market trends suggest some seasonality in related industries such as beauty and personal care, apparel, and gaming. However, specific demand seasonality for Playboy's branded products and services cannot be definitively determined from the provided information.

Playboy, Inc. is a global pleasure and lifestyle company that has evolved from its media and publishing origins. The company focuses on empowering individuals through innovative products and experiences. Its major product categories include sexual wellness, style and apparel, gaming and lifestyle, beauty and grooming, and content. The company develops and distributes content, including its relaunched print magazine and digital subscription platforms. Playboy also sells spirits under the Rare Hare brand and ready-to-drink cocktails under the Play Hard brand.

Playboy, Inc. has a significant global presence, with its products and content available in approximately 180 countries. The company's headquarters relocated from Los Angeles, California, to Miami Beach, Florida, with plans to open a new Playboy Club there by September 2026.

Playboy's brand reputation in the past year has been characterized by a strategic pivot to revitalize its iconic image and address past challenges. Playboy is undergoing a significant strategic shift, moving away from its legacy media and direct-to-consumer retail operations to prioritize licensing and digital content. In February 2025, Playboy relaunched its iconic print magazine as an annual edition. The company's mission emphasizes creating a culture where all people can pursue pleasure. The Playboy brand has faced a declining image and past controversies, which the company is actively working to reverse.

Playboy, Inc. has a mixed ownership structure, with institutional investors, insiders, and retail investors holding shares. Approximately 17.41% of the company's stock is held by institutional investors, 38.72% by insiders, and 38.99% by retail investors. Suhail Rizvi is the largest individual Playboy shareholder, owning 43.61 million shares, representing 40.47% of the company.