Playboy, Inc. (PLBY)

In the past six months, Playboy reported Q4 2025 financial results with a revenue of $34.9 million, net income of $3.6 million, and adjusted EBITDA of $7.1 million. Playboy sold 50% of its China licensing business to United Trademark Group (UTG) for $122 million. Playboy, Inc. entered into retention agreements with its named executive officers. The company's stock price increased by 61.22% from April 9, 2025, to April 8, 2026.

Demand for apparel and accessories is seasonal, with sales spiking in spring/summer and during winter and festive periods. Digital subscriptions and content often experience a decline during the summer months. The sexual wellness market is experiencing overall growth, but specific seasonal demand patterns were not explicitly identified.

Playboy, Inc. operates as a global pleasure and leisure company, leveraging its brand across consumer categories and digital platforms. The company operates in the Consumer Cyclicals sector, focusing on Specialty Retailers and Apparel, Accessories, and Luxury Goods. Its business is structured around Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. Its major products and services include sexual wellness products, apparel and accessories, beauty and grooming products, spirits, visual media and entertainment, digital commerce retail platforms, and gaming and hospitality.

Playboy, Inc. has a global presence, operating in the United States, Australia, China, the United Kingdom, and other international markets. The company plans to relocate its global headquarters from Los Angeles to Miami Beach by September 2026.

Playboy, Inc. has focused on a strategic transformation to an asset-light, licensing-led business model, aiming to rebuild and reposition its brand. This includes efforts to reinvigorate its content engine and drive audience growth through the relaunch of Playboy magazine and the development of new Playboy Clubs. No specific negative events significantly impacting Playboy's brand reputation within the last year were explicitly detailed.

Playboy, Inc. has a diverse ownership structure, including institutional owners such as Fortress Investment Group LLC, CRCM LP, and Vanguard Group Inc. Individual insider owners include Suhail Rizvi, Gyorgy Gattyan, and CEO Ben Kohn. The general public holds a 41% stake in the company.