Planet Fitness, Inc. Class A (PLNT)

Planet Fitness, Inc. stock price has been impacted by several key events in the past six months, including Q4 2025 and Q1 2026 earnings calls, the appointment of Harmit Singh to the Board of Directors, and a Chief Financial Officer transition. A significant stock drop occurred in May 2026 following weaker-than-expected member sign-ups during the New Year's resolution period, leading to a cut in the full-year revenue outlook and adjusted earnings per share growth forecast. The company also paused a planned national Black Card price increase and was affected by unfavorable weather during the first quarter.

Demand for Planet Fitness's products and services exhibits clear seasonality, with the New Year period being a peak season for gym sign-ups. Weaker new member sign-ups during the first quarter can significantly impact full-year results. Inclement weather can also temporarily impact gym visits.

Planet Fitness, Inc. is an American franchisor and operator of fitness centers known for its "Judgement Free Zone®" philosophy. The company operates within the Consumer Cyclicals sector, specifically in the Hotels & Entertainment Services industry. Its business model is divided into Franchise, Corporate-owned stores, and Equipment segments, offering fitness center memberships with access to equipment and training.

Planet Fitness has a significant global presence with over 2,700 clubs as of 2025, spanning the United States, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain. The United States is its largest market, with 2,732 locations across 52 states and territories as of February 2026. California, Texas, and Florida have the highest concentration of locations.

Planet Fitness has maintained a strong brand reputation, being named to USA Today's America's Best Customer Service List for 2026 and ranking as the highest-ranking fitness brand. It was also recognized in Entrepreneur's Franchise 500® as one of the top franchises and was included in Newsweek's 2026 America's Most Charitable Companies list as the only gym brand featured.

Major institutional investors hold approximately 95.53% of Planet Fitness, Inc. shares, with key owners including BlackRock, Inc., T. Rowe Price Investment Management, Inc., and Vanguard Group Inc. Insider ownership of the stock is relatively low, at 0.90%.