PLNT

Planet Fitness (PLNT) stock experienced a challenging period in the past six months, with shares down approximately 40% since April 2026 and a 49.58% decline between September 16, 2025, and September 15, 2026. A significant stock drop occurred in May 2026, with shares falling approximately 31.19% due to allegations that senior executives misled investors regarding marketing effectiveness, membership growth, Black Card pricing, and financial guidance. The company also revised its 2026 outlook, lowering assumptions for system-wide same-club sales and profit growth and pausing a planned Black Card price increase, with this guidance falling below previous expectations. In Q1 2026, total revenue rose 21.9% to $337.2 million, and system-wide same-club sales increased 3.5%, with net income at $51.6 million and Adjusted EBITDA at $139.9 million. In Q2 2026, revenue increased 7.1% year-over-year to $365.2 million, system-wide same-club sales were up 1.7%, net income increased to $67.1 million, and Adjusted EBITDA rose to $152.8 million, though Adjusted net income declined to $68.4 million. The company appointed Sudhanshu Priyadarshi as Chief Financial Officer and President, International in June 2026. A securities class action lawsuit was filed on behalf of shareholders who purchased securities between November 6, 2025, and May 6, 2026, alleging executives misled investors.