Playtika Holding Corp. (PLTK)

Playtika's stock has experienced volatility and declines. The share price declined by 52.43% between October 2024 and October 2025. BofA Securities downgraded Playtika's shares to "Underperform" in January 2024. Playtika was dropped from the Russell Midcap and Russell 1000 Indexes in June 2025. Playtika reported a net loss of $(16.7) million for Q4 2024 and a full-year net income of $162.2 million for 2024. Q1 2025 revenue increased by 8.4% year-over-year, but GAAP net income decreased by 42.3%. Q2 2025 revenue was $696.0 million, and EPS was $0.02, missing analyst expectations. Playtika declared quarterly dividends of $0.10 per share, payable on July 7, 2025, and October 10, 2025. The company is scheduled to release its Q3 2025 financial results on November 6, 2025.

Specific details on demand seasonality for Playtika's products are not provided, but management considers certain revenue declines to be seasonal. The mobile gaming industry can experience fluctuations based on holiday periods and new game releases, but Playtika's specific seasonal patterns are not detailed.

Playtika Holding Corp. is a mobile gaming company specializing in free-to-play games. The company acquires and transforms existing online games, leveraging data analytics and technology to optimize and scale them. Playtika generates revenue through in-app purchases and advertising, with a portfolio including social casino and casual games like Slotomania, Bingo Blitz, and June's Journey. Recent acquisitions have expanded their offerings with games like Dice Dreams and Domino Dreams.

Playtika has a global presence with its headquarters in Herzliya, Israel. The company operates across the USA, EMEA, and APAC regions, with the USA being a key market. Playtika maintains offices in locations worldwide, including Tel-Aviv, Belarus, Ukraine, and Canada.

Playtika has made strategic moves to impact its brand reputation, including the acquisition of SuperPlay and the success of "Disney Solitaire." However, the company has faced challenges, including a decline in revenue from social casino games like Slotomania. Playtika discontinued the development of "Claire's Chronicles" to focus on games with stronger momentum. No major negative corporate brand reputation events were explicitly reported.

Playtika's ownership includes institutional and insider shareholders. Alpha Frontier Ltd is the largest individual shareholder, owning 146.72% of the company, and is also considered an insider. Playtika Holding UK II Ltd is another major insider owner. Major institutional owners include LSV Asset Management, AQR Capital Management LLC, and BlackRock, Inc. As of October 2025, institutional shareholders held 14.9% of the stock, while individuals held 27.0%.