Stock events for Philip Morris International, Inc. (PM)
Philip Morris International's stock price decreased by 8.4% after its Q2 2025 earnings release, despite adjusted EPS of $1.91 exceeding estimates, due to net revenue of $10.14 billion falling short of expectations. The company declared a quarterly dividend of $1.47 per share, payable on October 20th, 2025. Analyst ratings generally lean towards "Moderate Buy". Despite a recent monthly decline, the stock has increased significantly over the past year.
Demand Seasonality affecting Philip Morris International, Inc.’s stock price
Demand seasonality varies across Philip Morris International's product portfolio. Traditional cigarettes show seasonal patterns, with lower sales in February and higher sales in June, influenced by weather and tax increases. Newer smoke-free products like ZYN nicotine pouches have experienced strong growth, sometimes exceeding supply. Heated tobacco products like IQOS have also shown strength in regions like Europe and Japan. PMI uses seasonal time-series models to analyze cigarette shipment data.
Overview of Philip Morris International, Inc.’s business
Philip Morris International (PMI) is a global tobacco company transitioning to a smoke-free future by expanding beyond traditional tobacco. While historically known for cigarette brands like Marlboro, PMI is shifting to reduced-risk products (RRPs) such as IQOS, Veev, and Zyn. Smoke-free products accounted for 41% of PMI's net revenues as of June 30, 2025, with a goal to exceed two-thirds by 2030 and eventually phase out cigarettes.
PM’s Geographic footprint
Philip Morris International has a global presence, selling products in over 180 countries and operating 50 manufacturing sites. Its operations are divided into four regions: the European Union (EU), Eastern Europe, Middle East and Africa (EEMA), Asia, and Latin America & Canada. In 2023, net sales were distributed as follows: Europe (42%), South and Southeast Asia/CIS/Middle East/Africa (32.8%), East Asia and Australia (19.2%), and Americas (6%).
PM Corporate Image Assessment
Philip Morris International is trying to improve its brand image through its commitment to a smoke-free future, sustainability efforts, and responsible marketing. However, the company has faced challenges, including criticism for its ownership of Vectura, accusations of subliminal advertising through sponsorships, and inclusion in Ukraine's "International Sponsors of War" list. Claims of a smoke-free transformation have also been questioned due to a stall in the decline of cigarette shipments after 2020.
Ownership
Philip Morris International's stock is primarily held by institutional shareholders, owning between 80.93% and 87.02% of the shares. Insider ownership is low, ranging from 0.16% to 0.56%, while retail investors hold between 12.82% and 24%. Major institutional owners include Vanguard Group Inc., Capital World Investors, Blackrock Inc., Capital Research and Management Company, State Street Corp., and JPMorgan Investment Management, Inc.
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