Porch Group, Inc. (PRCH)

Porch Group's stock price has seen significant movement in the past six months, increasing by 121.11% from January 13, 2025, to January 9, 2026. Key events impacting the stock price include strong Q1 2025 earnings, a strategic shift to a fee-based insurance model, Q2 2025 earnings missing estimates, Q3 2025 revenue exceeding forecasts but EPS missing expectations, insider selling in December 2025, and broader market and technical factors.

There is evidence of demand seasonality for Porch Group's products and services, particularly within its insurance segment, with expectations to increase policies in Q2 due to seasonal factors. Porch Group's business model aims to operate with "limited seasonality and large swings and results from weather" by shifting to a fee-based insurance model.

Porch Group, Inc. is a technology company operating a vertical software and insurance platform focused on the homeownership lifecycle in the United States, aiming to simplify moving, maintaining, and protecting homes through integrated solutions. The company operates in the Technology sector, specifically within the Software - Application industry, and has a presence in the Finance sector, particularly in Property/Casualty Insurance. The company's major products and services are delivered through two main segments: Vertical Software, which provides software and services to various home services companies and operates a Home Services Marketplace, and Insurance, which provides consumers with homeowners insurance, property-related insurance, and various warranty products.

Porch Group, Inc. primarily operates in the United States and its headquarters are located in Seattle, Washington.

Porch Group's brand reputation over the past year has generally been positive, particularly concerning its strategic business shifts and operational performance. Analysts have a "Moderate Buy" consensus rating for the stock. The company's transition to a fee-based insurance model has been viewed favorably, improving its fundamentals and reducing underwriting risk. Strong operational execution and profitability reported in Q1 2025 also contributed positively to its perception. However, inconsistent quarterly performance, continued reporting of losses, and insider selling could be perceived as less favorable.

Porch Group has a mixed ownership structure, with a significant portion held by institutional investors and company insiders. Institutional shareholders hold approximately 58.58% to 63.51% of the company's shares, with major holders including Granahan Investment Management Inc/ma, Vanguard Group Inc, and BlackRock, Inc. Insiders own approximately 21.39% to 38.45% of the company, with Matt Ehrlichman, the Founder, Chairman, and CEO, being the largest individual shareholder.