PROG Holdings, Inc. (PRG)

New York Stock Exchange:
PRG
| Latest update: Jan 15, 2026, 6:09 PM

Stock events for PROG Holdings, Inc. (PRG)

PROG Holdings, Inc.'s stock price has decreased by 31.01% from January 6, 2025, to January 2, 2026. The stock has not shown significant price volatility in the last three months compared to the broader U.S. market, but it underperformed both the U.S. Consumer Finance industry and the overall U.S. Market over the past year. Key events include the acquisition of Purchasing Power, LLC for $420 million on January 2, 2026. Q1 and Q2 2025 results exceeded earnings expectations, while Q3 CY2025 results beat Wall Street's revenue expectations, though sales fell by 1.8% year-over-year. A third-quarter dividend of US$0.13 was announced on November 9, 2025, payable on December 2, 2025.

Demand Seasonality affecting PROG Holdings, Inc.’s stock price

Specific detailed data on the demand seasonality for PROG Holdings, Inc.'s products and services is not publicly available. Given that the company's products include consumer durables such as furniture, appliances, and electronics, demand may exhibit some seasonality, influenced by holiday seasons, back-to-school periods, and other promotional events throughout the year.

Overview of PROG Holdings, Inc.’s business

PROG Holdings, Inc. operates in the Financials sector, focusing on Rental & Leasing Services and Consumer Finance. The company provides lease-to-own solutions, offering payment options for consumers to acquire durable goods. Its major brands include Progressive Leasing, which offers point-of-sale lease-to-own solutions; Vive Financial, an omnichannel provider of second-look revolving credit products; Four Technologies, which offers Buy Now, Pay Later options; and Build, a provider of personal credit building products. The company also includes Rent-A-Center and Vintage Cash Express among its premier brands.

PRG’s Geographic footprint

PROG Holdings, Inc. has a substantial market presence across the United States and Canada. It partners with a network of retail and e-commerce locations to offer its services. The company's headquarters are located in Draper, Utah.

PRG Corporate Image Assessment

PROG Holdings, Inc. has a reputation for providing flexible and accessible purchasing options, aiming to empower customers and foster financial inclusion. The company's mission is to offer transparent and competitive payment options and inclusive consumer financial products. On ResponsibilityReports.com, PROG Holdings, Inc. has an aggregate usefulness score of 5.0 out of 5.0 based on one review of its responsibility reports. Broader industry concerns such as regulation, rising consumer caution, limited diversification, and lagging technological innovation could indirectly influence public perception and reputation.

Ownership

The ownership structure of PROG Holdings, Inc. is primarily composed of institutional investors and public shareholders. Institutional investors hold a significant portion of the company's stock, with estimates ranging from approximately 47.47% to 81.34%. Insiders own about 3.05%, and public companies and individual investors hold between 15.61% and 33.87%. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and iShares Core S&P Small-Cap ETF (IJR).

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Price Chart

$31.87

7.05%
(1 month)

Top Shareholders

BlackRock, Inc.
14.51%
The Vanguard Group, Inc.
11.46%
State Street Corp.
3.90%
FMR LLC
3.21%
Dimensional Holdings, Inc.
3.19%
Allianz SE
2.91%
Geode Holdings Trust
2.78%
Morgan Stanley
2.33%

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FAQ

What is the current stock price of PROG Holdings, Inc.?

As of the latest update, PROG Holdings, Inc.'s stock is trading at $31.87 per share.

What’s happening with PROG Holdings, Inc. stock today?

Today, PROG Holdings, Inc. stock is up by 7.05%, possibly due to news.

What is the market sentiment around PROG Holdings, Inc. stock?

Current sentiment around PROG Holdings, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is PROG Holdings, Inc.'s stock price growing?

Over the past month, PROG Holdings, Inc.'s stock price has increased by 7.05%.

How can I buy PROG Holdings, Inc. stock?

You can buy PROG Holdings, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol PRG

Who are the major shareholders of PROG Holdings, Inc. stock?

Major shareholders of PROG Holdings, Inc. include institutions such as BlackRock, Inc. (14.51%), The Vanguard Group, Inc. (11.46%), State Street Corp. (3.90%) ... , according to the latest filings.