PROG Holdings, Inc. (PRG)

New York Stock Exchange:
PRG
| Latest update: May 31, 2026, 6:51 PM

Stock events for PROG Holdings, Inc. (PRG)

PROG Holdings, Inc. experienced strong Q1 2026 results, exceeding revenue and earnings outlooks. The acquisition of Purchasing Power closed on January 2, 2026. The loan portfolio of its Vive segment was sold in October 2025. A quarterly cash dividend of $0.14 per share was announced. Steve Michaels was named Chairman of the Board on May 7, 2026. As of May 8, 2026, PROG Holdings received a consensus recommendation of "Moderate Buy" from analysts. The stock saw a 23% share price gain in the week leading up to May 5, 2026.

Demand Seasonality affecting PROG Holdings, Inc.’s stock price

There are identifiable seasonal trends in the demand for PROG Holdings' offerings. The nature of lease-to-own and BNPL products could imply higher demand during peak retail seasons such as holidays or back-to-school periods.

Overview of PROG Holdings, Inc.’s business

PROG Holdings, Inc. is a fintech holding company that provides payment options and consumer financial products. The company operates in the Financial Technology & Infrastructure sector and the Finance/Rental/Leasing industry. Its major products and services include Progressive Leasing, Four Technologies (Four), Purchasing Power, MoneyApp, and Vive Financial (formerly). Progressive Leasing generated approximately 96% of consolidated revenue for the year ended December 31, 2025. Four Technologies offers Buy Now, Pay Later (BNPL) payment options. Purchasing Power is a voluntary employee benefit program acquired on January 2, 2026. MoneyApp provides customers with interest-free cash advances. The loan portfolio of Vive segment was sold in October 2025.

PRG’s Geographic footprint

PROG Holdings, Inc. primarily provides payment options to consumers in the United States and is headquartered in Draper, Utah, or Salt Lake City, Utah.

PRG Corporate Image Assessment

PROG Holdings has focused on providing flexible payment solutions to near- and below-prime consumers. Research indicates that 88% of these consumers find flexible payment solutions important for purchases of $500 or more, and 86% are more likely to complete a purchase when such options are offered. The company faces ongoing regulatory scrutiny of subprime and BNPL products, as well as compliance costs tied to evolving privacy and consumer protection rules. The consumer environment remains challenging due to elevated gas prices and increased macroeconomic uncertainty. The company has been reshaping its business mix by exiting Vive's revolving credit portfolio and expanding into BNPL and payroll-deduction purchasing via Four and Purchasing Power.

Ownership

PROG Holdings, Inc.'s ownership structure is primarily composed of institutional investors and public shareholders. As of Q3 2025, institutional investors controlled approximately 97% of outstanding shares. Key institutional holders include BlackRock, Inc., Vanguard Group Inc, Goldman Sachs Group Inc, State Street Corp, Allianz Asset Management GmbH, Fmr Llc, Dimensional Fund Advisors Lp, LSV Asset Management, Morgan Stanley, and Geode Capital Management, Llc. Brian Randall Kahn and Kahn Investment Management LLC are significant individual and insider owners, with Kahn Investment Management LLC owning 7.28 million shares, representing 18.40% of the company. CEO Steven A. Michaels also holds a substantial personal stake.

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Price Chart

$36.77

1.18%
(1 month)

Top Shareholders

BlackRock, Inc.
15.52%
The Vanguard Group, Inc.
11.83%
The Goldman Sachs Group, Inc.
4.61%
State Street Corp.
4.25%
Allianz SE
3.54%
FMR LLC
3.47%
Dimensional Holdings, Inc.
3.21%
LSV Asset Management
2.93%

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FAQ

What is the current stock price of PROG Holdings, Inc.?

As of the latest update, PROG Holdings, Inc.'s stock is trading at $36.77 per share.

What’s happening with PROG Holdings, Inc. stock today?

Today, PROG Holdings, Inc. stock is down by -1.18%, possibly due to news.

What is the market sentiment around PROG Holdings, Inc. stock?

Current sentiment around PROG Holdings, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is PROG Holdings, Inc.'s stock price growing?

Over the past month, PROG Holdings, Inc.'s stock price has decreased by -1.18%.

How can I buy PROG Holdings, Inc. stock?

You can buy PROG Holdings, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol PRG

Who are the major shareholders of PROG Holdings, Inc. stock?

Major shareholders of PROG Holdings, Inc. include institutions such as BlackRock, Inc. (15.52%), The Vanguard Group, Inc. (11.83%), The Goldman Sachs Group, Inc. (4.61%) ... , according to the latest filings.