United Parks & Resorts Inc. (PRKS)

In the past six months, United Parks & Resorts' stock price has significantly declined, with a 36.91% decrease from January 3, 2025, to January 2, 2026, and a 32.35% decrease over the last 12 months. The Q3 2025 earnings report on November 6, 2025, reported an EPS of $1.61, missing estimates of $2.24, and quarterly revenue fell 6.2% year-over-year to $511.85 million, also below estimates, due to poor weather, a decline in international visitors, and an unfavorable calendar shift, causing shares to tumble. The company also reported Q2 2025 earnings on August 7, 2025, with an EPS of $1.45, missing the consensus of $1.76.

Demand for United Parks & Resorts' products and services exhibits seasonality, making the company's ability to capitalize on seasonal events and partnerships crucial. The Consumer Discretionary sector typically experiences seasonal strength from October 17 to April 12. Summer travel, group bookings, and international ticket sales are significant contributors to annual revenue, with a large portion of the year's revenue generated after the first quarter. Adverse weather conditions can negatively impact attendance and revenue. The company also leverages holiday celebrations in December with special events and sales.

United Parks & Resorts, Inc. (PRKS) operates in the Consumer Discretionary sector, focusing on Leisure & Recreation and Entertainment. The company owns or licenses brands like SeaWorld and Busch Gardens, operating theme parks and entertainment facilities with zoological collections, rides, and shows. It is also a leading zoological organization, excelling in animal welfare and veterinary care, having rescued over 42,000 animals.

United Parks & Resorts operates 13 theme parks across seven markets in the United States and Abu Dhabi. Its U.S. locations include SeaWorld parks in Orlando, San Antonio, and San Diego; Busch Gardens parks in Tampa, Florida, and Williamsburg, Virginia; water park attractions in Orlando, San Antonio, Tampa, and Williamsburg; a reservations-only theme park in Orlando; and theme parks in Langhorne, Pennsylvania, and Chula Vista, California.

United Parks & Resorts maintains a strong brand reputation in animal welfare and conservation, recognized as a leading zoological organization. The SeaWorld rescue team has aided over 42,000 animals, highlighting its commitment to animal rescue and rehabilitation. No specific negative events significantly impacting its brand reputation in the past year were detailed, beyond the general impact of poor attendance on financial results.

United Parks & Resorts' ownership is primarily institutional, with institutional shareholders holding between 93.1% and 128.27% of the stock. Hill Path Capital Partners LP is the largest individual shareholder, owning approximately 49.71% to 50.11% of the company's shares. Other major institutional owners include Nomura Holdings Inc., BlackRock, Inc., Vanguard Group Inc., Barrow Hanley Mewhinney & Strauss Llc, Voss Capital, LLC, River Road Asset Management, LLC, Hawk Ridge Capital Management Lp, Simcoe Capital Management, LLC, and BBVLX - Bridge Builder Large Cap Value Fund.