Stock events for United Parks & Resorts, Inc. (PRKS)
Over the past six months, United Parks & Resorts' stock (PRKS) has declined. As of March 6, 2026, the stock price was $34.18, with a 52-week range between $29.62 and $56.95, representing a decline of 34.64% over the past year. Q3 2025 results showed a drop in attendance and revenue due to weather and decreased international visitors, leading to a decrease in net income and adjusted profits per share. Q4 and Fiscal Year 2025 results also missed expectations due to uneven consumer demand, weaker international tourism, and weather disruptions. The company repurchased shares in fiscal 2025 and early 2026. United Parks & Resorts released a notification of late filing for its annual SEC report.
Demand Seasonality affecting United Parks & Resorts, Inc.’s stock price
Demand for United Parks & Resorts is subject to seasonality. Poor weather during holidays impacts attendance and revenue. Some parks operate on a seasonal schedule. Fluctuations in international visitation contribute to demand variability. The company manages seasonality through annual pass programs.
Overview of United Parks & Resorts, Inc.’s business
United Parks & Resorts, Inc. (PRKS) operates in the Leisure & Recreation sector, owning brands like SeaWorld and Busch Gardens. The company operates theme parks and entertainment facilities, showcasing zoological collections and offering rides, presentations, and shows. Revenue is generated from admission tickets and in-park offerings. The company is recognized for animal welfare, having rescued over 42,000 animals. In February 2024, SeaWorld Entertainment, Inc. rebranded to United Parks & Resorts Inc.
PRKS’s Geographic footprint
United Parks & Resorts operates 13 theme parks across the United States and Abu Dhabi. In the United States, parks are located in Florida (Orlando, Tampa), Texas (San Antonio), California (San Diego, Chula Vista), Virginia (Williamsburg), and Pennsylvania (Langhorne). Specific park locations include SeaWorld San Diego, SeaWorld Orlando, SeaWorld San Antonio, Busch Gardens Tampa Bay, Busch Gardens Williamsburg, Aquatica branded theme parks, Discovery Cove in Orlando, Water Country USA, Adventure Island, and Sesame Place in Langhorne, Pennsylvania, and Chula Vista, California.
PRKS Corporate Image Assessment
United Parks & Resorts has maintained a strong brand reputation, supported by its portfolio and animal welfare efforts. The company is recognized for its zoological and rescue efforts, with the SeaWorld rescue team aiding over 42,000 animals. SeaWorld Orlando was ranked among the nation's best amusement parks, and Busch Gardens Williamsburg was named the world's most beautiful theme park. New attractions and events are planned to drive future attendance. Challenges such as lower attendance due to weather and international visitation, and "cost missteps," could indirectly affect public perception.
Ownership
United Parks & Resorts Inc. has a mosaic ownership structure comprising institutional investors, individual shareholders, and its board of directors. Institutional investors hold approximately 92.6% of the company. Hill Path Capital LP is the largest individual shareholder. Other major institutional investors include The Vanguard Group Inc., BlackRock, Inc., Nomura Holdings Inc., and State Street Corp.
