Stock events for CarParts.com, Inc. (PRTS)
Over the past six months, CarParts.com's stock price has fluctuated, decreasing by 9.35% over the last 12 months but increasing by 65.00% year-to-date and 16.20% in the past month as of late March 2026. Key events include a $35.7 million strategic investment in September 2025, third and fourth quarter 2025 earnings reports showing decreased net sales and net losses, additional funding of $8 million in March 2026, and a proposed reverse stock split and new 2026 stock plan.
Demand Seasonality affecting CarParts.com, Inc.’s stock price
The demand for CarParts.com's products and services exhibits seasonality, with the fourth quarter typically being the company's seasonally weakest quarter.
Overview of CarParts.com, Inc.’s business
CarParts.com, Inc. (PRTS) is an e-commerce company specializing in aftermarket auto parts and accessories, operating within the Consumer Discretionary sector. It offers a wide range of products through its flagship website and affiliated platforms, marketing under proprietary private-label brands and serving both direct-to-consumer and commercial clients.
PRTS’s Geographic footprint
CarParts.com, Inc. primarily operates in the United States and the Philippines, with its headquarters in Long Beach, California. It maintains a nationwide distribution network within the U.S., including a semi-automated facility in Las Vegas, Nevada.
PRTS Corporate Image Assessment
In the past year, CarParts.com has focused on operational improvements, cost reduction, and marketing efficiency, which can positively influence brand perception. The company has reported four consecutive quarters of operational improvements, including better contribution margins, reduced costs, and more efficient marketing. Financial challenges, such as revenue decline, could indirectly affect public perception.
Ownership
CarParts.com, Inc. has a mixed ownership structure comprising institutional, insider, and retail investors. Approximately 9.06% to 19.66% of the company's stock is held by institutional investors, 6.48% by insiders, and a significant portion (around 81.25%) by public companies and individual investors. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., and Mackenzie Financial Corp.
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