Peloton Interactive, Inc. Class A (PTON)

Peloton's stock price has fluctuated, with a share price of $7.82 as of October 24, 2025, marking a 24.52% increase over the past 12 months. Recent earnings reports for Q4 2025 showed an EPS of $0.05 and revenue of $607 million, exceeding expectations. For Q1 Fiscal 2025, total revenue was $586 million, with connected fitness products revenue down 12% year-over-year due to lower hardware demand, while subscription revenue was up 3%. Analysts project EPS of $0.01 and revenue of $540.61 million for Q1 2026, and analyst ratings for PTON currently show a "Buy" consensus.

Peloton's business exhibits seasonality, particularly in hardware sales, with the first fiscal quarter typically reflecting seasonally lower hardware sales compared to the preceding quarter. Implied volatility for PTON stock tends to rise most in January and decline to its lowest levels in September, suggesting a potential uptick in demand around the new year.

Peloton Interactive, Inc. is a global interactive fitness platform integrating exercise equipment with digital content, operating within the connected fitness and digital health sectors. The company's core business revolves around connected fitness products and subscription services, including stationary bicycles, treadmills, indoor rowers, and the Peloton Guide. These products stream live and on-demand fitness classes, and revenue is generated through hardware sales and recurring subscription fees.

Peloton Interactive, Inc. provides its fitness and wellness products and services in North America and internationally. The company has a business presence in the US, Canada, the UK, Germany, and Australia. North America is Peloton's largest market, representing over 91% of its total revenue in fiscal year 2025.

Peloton is recognized for its strong brand equity, technological innovation, and commitment to delivering a superior customer experience. Initiatives such as the launch of AI-powered Peloton IQ and the collaboration with the Hospital for Special Surgery (HSS) have positively impacted its brand reputation. Concerns regarding weak hardware demand, subscriber churn, and aggressive cost cuts remain, but no specific major negative events significantly impacting Peloton's brand reputation within the past year were identified beyond these general business challenges.

Peloton Interactive, Inc. has significant institutional ownership, with 708 institutional owners holding a total of 426,434,762 shares, representing approximately 91.65% of the company. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., Fmr Llc, T. Rowe Price Investment Management, Inc., Eminence Capital, Lp, Morgan Stanley, Goldman Sachs Group Inc, and D. E. Shaw & Co., Inc. Jay C. Hoag is the largest individual shareholder, owning 6.34 million shares, representing 1.56% of the company.