Peloton Interactive, Inc. Class A (PTON)

Peloton's stock price declined between July 2025 and January 2026. As of January 5, 2026, the share price was $6.22, a 30.19% decrease from January 6, 2025. On January 9, 2026, the stock closed at $6.84, a 2.40% increase over the past 30 days but a 22.80% decrease over the past 12 months. On October 1, 2025, Peloton unveiled a complete portfolio overhaul, introducing Peloton IQ and debuting the Peloton Cross Training Series. Financial report announcements were made on August 7, 2025, and November 6, 2025.

Demand for Peloton's products and services exhibits seasonality. Consumer search interest typically peaks in late summer and early autumn, coinciding with back-to-school and holiday shopping seasons. The company's fiscal fourth quarter often experiences a deceleration in demand, as consumers tend to curtail workout routines due to travel and other summer commitments. This seasonal pattern can lead to a decrease in hardware sales and an increase in subscriber churn during these periods.

Peloton Interactive, Inc. operates in the connected fitness and digital health sectors, offering technology-enabled fitness experiences and streaming instructor-led classes. The company's products include stationary bicycles, treadmills, and indoor rowers with internet-connected touchscreens for live and on-demand fitness classes. Peloton also offers the Peloton Guide, a body tracking technology, and various digital memberships through its apps, providing access to a diverse library of classes across disciplines. The company also sells related accessories and apparel.

Peloton Interactive, Inc. operates in the United States, the United Kingdom, Canada, Germany, Australia, and Austria. North America accounts for over 91% of its revenue in fiscal year 2025.

Peloton has been working to revitalize its brand. In May 2023, the company launched a brand refresh, including new app membership tiers and an overhauled brand identity, aiming to shift perceptions from an in-home, exclusive brand to one that is more inclusive and accessible to people of all fitness levels. However, by August 2024, company executives acknowledged that these rebranding efforts had not yet fully resonated with consumers, with many still primarily associating Peloton with bikes and cardio rather than its broader fitness offerings. The launch of Peloton IQ and the new Cross Training Series in October 2025 aimed to further advance its mission and support members' total well-being, potentially impacting brand perception positively.

Peloton Interactive, Inc. has significant institutional ownership, with 714 institutional owners holding a total of 426,790,912 shares. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., Fmr Llc (Fidelity Investments), T. Rowe Price Investment Management, Inc., Eminence Capital, Lp, D. E. Shaw & Co., Inc., and Goldman Sachs Group Inc. Institutional investors collectively own over 50% of the company. Jay C. Hoag is the largest individual Peloton Interactive shareholder, owning 6.39 million shares, representing 1.53% of the company.