Rocky Brands, Inc. (RCKY)

In the past six months, Rocky Brands, Inc. announced its Second Quarter 2025 Results, reporting strong sales momentum and margin expansion, leading to an upward revision of its 2025 guidance. A quarterly cash dividend was declared. Shares surged following an upgrade by Baird, anticipating a "favorable 2026 macro" outlook. The company announced its Third Quarter 2025 Results and declared another quarterly cash dividend. Insider trading activity included sales by Independent Director Robyn Hahn and Senior Vice President Byron Wortham. The company announced its participation in the 2026 ICR Conference. Over the past year, the company's share price has increased, outperforming the market, with earnings per share growing.

Demand for Rocky Brands, Inc. products exhibits seasonality, with sales trends accelerating during the holiday season. The performance of brands like Muck is influenced by weather conditions. Marketing efforts for the Muck brand are strategically focused on cold weather periods. Demand can vary based on the product portfolio, with hunting boots seeing peaks during hunting seasons and work boots having more consistent year-round demand. The company manages inventory and its supply chain in anticipation of market changes. Retail sales showed consistent growth in Q1 and Q2 2025.

Rocky Brands, Inc. designs, develops, manufactures, and markets a diverse range of footwear, apparel, and accessories for men and women, including hunting boots, work boots, western boots, duty and commercial military footwear, lifestyle footwear, and military footwear. The company's brand portfolio features names such as Rocky, Georgia Boot, Durango, Lehigh CustomFit, The Original Muck Boot Company, XTRATUF, and Ranger, as well as Creative Recreation and licensed brands like Michelin footwear. The Servus brand was divested in March 2023.

Headquartered in Nelsonville, Ohio, Rocky Brands, Inc. has a significant international presence, operating in over 70 countries across North America, Europe, Australia, and Asia. The company has a business presence in the US, the UK, Mexico, China, Canada, and Australia. Manufacturing operations include owned facilities in the Dominican Republic and Puerto Rico, supported by a diversified global supply chain.

Rocky Brands, Inc. has maintained a positive brand reputation, driven by strong consumer demand for key brands like Durango and XTRATUF. The Muck brand experienced better-than-expected growth due to favorable weather conditions and improved inventory levels. Enhanced digital advertising also played a role in the strong performance of the Muck brand. The company's commitment to producing durable, comfortable, and functional products underpins its value proposition. The company has focused on integrating acquired brands, optimizing inventory, and enhancing profitability.

Institutional investors are the primary holders of Rocky Brands, Inc. stock. Major institutional investors include FMR LLC, Dimensional Fund Advisors LP, BlackRock, Inc., The Vanguard Group, Inc., Raymond James Financial Inc., American Century Companies Inc., and Hillsdale Investment Management Inc. Individual ownership includes insider holdings and retail investor holdings. The largest individual shareholder is Mike Brooks. Jason S. Brooks serves as the President, Chief Executive Officer, and Chairman of the company.