Rocky Brands, Inc. (RCKY)

In the past six months, Rocky Brands, Inc. announced its Second Quarter 2025 results, reporting strong sales momentum and subsequently raising its 2025 guidance to anticipate 4-5% sales growth and 10% EPS growth, despite uncertainties related to tariffs. The company also implemented price increases to mitigate the impact of tariffs on its margins. Rocky Brands declared a quarterly cash dividend. The company's share price experienced a 13% decline in the preceding week, contributing to an 8.8% loss over the past year. As of October 9, 2025, the share price was $27.92, reflecting a 4.97% decrease from October 10, 2024. Rocky Brands, Inc. is scheduled to report its Third Quarter 2025 results on October 28, 2025.

Demand for Rocky Brands, Inc. products exhibits seasonality. The company experienced accelerated sales trends during the holiday season, particularly for its Durango and XTRATUF brands, with the direct-to-consumer channel achieving its highest-ever sales quarter for the Retail reporting segment in Q4 2024. Weak Q3 2024 results were partly attributed to unfavorable warm and dry weather, suggesting that demand for certain products, such as boots, can be influenced by weather patterns. Strong initial bookings for the spring season in 2025 point to another period of increased demand for the company's offerings.

Rocky Brands, Inc. specializes in the design, development, manufacturing, and marketing of premium quality footwear, apparel, and accessories, operating within the retailing sector, specifically in the footwear and apparel industry, and is also categorized under household products manufacturing. The company's diverse product portfolio includes a wide range of boots, jackets, pants, gloves, caps, insoles, outsoles, performance socks, and outerwear, marketed under several well-known brand names, including Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Ranger, The Original Muck Boot Company, Servus, and NEOS. The company caters to a broad customer base, including outdoor enthusiasts, hardworking professionals, and military personnel.

Headquartered in Nelsonville, Ohio, U.S., Rocky Brands, Inc. has a significant international presence, operating in over 70 countries. The company maintains a business presence in the U.S., the UK, Mexico, China, Canada, and Australia, with employees across five continents, including North America, Africa, and Asia. Rocky Brands has production and distribution facilities in North America and owns manufacturing facilities in the Dominican Republic, Puerto Rico, and Chuzhou, China. Additionally, it sources goods from third-party facilities in Vietnam, India, Mexico, and Cambodia. In 2024, approximately 95% of the company's sales originated within the United States.

In the past year, Rocky Brands has maintained a solid brand reputation, driven by strong consumer demand for its products. Retail sell-through and the performance of its e-commerce websites underscore the consistent appeal of its brands. The company emphasizes quality construction, performance-driven design, and responsible sourcing in its products. Rocky Brands continues to invest in new product technologies and direct-to-consumer channels to enhance its market presence and customer satisfaction. No specific events negatively impacting the company's brand reputation were identified in the past year; challenges faced were primarily related to macroeconomic conditions, inventory management, and tariffs.

Rocky Brands, Inc. is heavily influenced by institutional investors, who collectively own a significant portion of the company's shares, with figures ranging from approximately 40.74% to 73%. There are 250 institutional owners holding a total of 6,709,260 shares. Major institutional shareholders include Raymond James Financial Inc, Fmr Llc, Dimensional Fund Advisors Lp, BlackRock, Inc., and Vanguard Group Inc. Insiders hold approximately 3.65% of the stock, with their collective ownership valued at about US$7.7 million. The general public, including retail investors, owns a substantial portion, estimated to be between 30% and 55.61% of the company's stock.