Rocky Brands, Inc. (RCKY)

NASDAQ:
RCKY
| Latest update: Mar 11, 2026, 11:51 AM

Price Chart

$44.27

1.65%
(1 month)

Top Shareholders

AllianceBernstein LP
6.84%
Dimensional Holdings, Inc.
6.77%
Raymond James Financial, Inc.
6.53%
BlackRock, Inc.
6.51%
The Vanguard Group, Inc.
5.64%
American Century Cos., Inc.
3.54%
Nomura Holdings, Inc.
3.48%
North Star Financial Services Corp.
2.54%

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Stock events for Rocky Brands, Inc. (RCKY)

Rocky Brands, Inc. stock has been impacted by strong fourth quarter and full-year 2025 results, which led to a stock price increase and a new $7.5 million stock buyback program. The company reported a 7.0% increase in net sales and enhanced profitability per share in the third quarter of 2025. The first quarter of fiscal year 2025 also showed solid results, with a 1.1% increase in net sales. The company has also actively reduced its total debt, decreasing it by 4.7% by the end of 2025 compared to the previous year. Over the past year, RCKY shares have seen a significant change of 122.22%, with a 52-week range between $11.93 and $48.70.

Demand Seasonality affecting Rocky Brands, Inc.’s stock price

Rocky Brands, Inc. experiences notable demand seasonality, with a significant peak during the holiday selling season in the fourth quarter. Strong holiday demand drove a 9.1% increase in net sales in Q4 2025. The first quarter of fiscal 2025 also demonstrated healthy demand across its brand portfolio.

Overview of Rocky Brands, Inc.’s business

Rocky Brands, Inc. is a designer, manufacturer, and marketer of footwear and apparel in the Consumer Cyclicals sector. The company operates through Wholesale, Retail, and Contract Manufacturing segments and has a portfolio of brands including Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XTRATUF, Ranger, Servus, NEOS, and Michelin footwear.

RCKY’s Geographic footprint

Rocky Brands, Inc. has a geographic presence across the U.S., Canada, and Europe, with a focus on domestic market growth. The company's headquarters are in Nelsonville, Ohio.

RCKY Corporate Image Assessment

Rocky Brands, Inc. has maintained a generally positive brand reputation, driven by strong financial performance and consumer response to its product offerings. The company experienced exceptional demand in its direct-to-consumer channel during the holiday selling season in late 2025, with the XTRATUF brand delivering nearly triple-digit sales growth online. The company's agility in adapting its supply chain and managing inventory has also contributed to its positive standing.

Ownership

Rocky Brands, Inc. is primarily owned by institutional investors, who hold between 71.30% and 73.11% of the stock. Major institutional shareholders include FMR LLC, Dimensional Fund Advisors LP, BlackRock, Inc., The Vanguard Group, Inc., Raymond James Financial Inc., AllianceBernstein L.P., American Century Companies Inc., and Hillsdale Investment Management Inc. Insider ownership accounts for 10.03%, with Mike Brooks being the largest individual shareholder, holding 3.00% of the company's shares. Retail investors hold 18.68% of the shareholder base.

FAQ

What is the current stock price of Rocky Brands, Inc.?

As of the latest update, Rocky Brands, Inc.'s stock is trading at $44.27 per share.

What’s happening with Rocky Brands, Inc. stock today?

Today, Rocky Brands, Inc. stock is up by 1.65%, possibly due to news.

What is the market sentiment around Rocky Brands, Inc. stock?

Current sentiment around Rocky Brands, Inc. stock is positive, based on recent news, trading volume, and analyst opinions.

Is Rocky Brands, Inc.'s stock price growing?

Over the past month, Rocky Brands, Inc.'s stock price has increased by 1.65%.

How can I buy Rocky Brands, Inc. stock?

You can buy Rocky Brands, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol RCKY

Who are the major shareholders of Rocky Brands, Inc. stock?

Major shareholders of Rocky Brands, Inc. include institutions such as AllianceBernstein LP (6.84%), Dimensional Holdings, Inc. (6.77%), Raymond James Financial, Inc. (6.53%) ... , according to the latest filings.