Royal Caribbean Group (RCL)

New York Stock Exchange:
RCL
| Latest update: Mar 1, 2026, 6:52 PM

Stock events for Royal Caribbean Group (RCL)

Royal Caribbean Group's stock has experienced positive momentum, with a 20.68% increase from February 6, 2025, to February 6, 2026. The stock was up 9.52% over the past 30 days and 22.19% over the past 12 months, with an average annualized return of 62% over the past three years. Key events impacting the stock include strong revenue growth and profitability, debt management, capital investments, robust booking seasons, increased guidance, and new ship and destination launches.

Demand Seasonality affecting Royal Caribbean Group’s stock price

Demand for Royal Caribbean Group's products and services exhibits seasonality, though the company has reported strong and consistent demand across all quarters. The "WAVE booking season" is a crucial period for bookings, and Royal Caribbean has experienced record-breaking performance during this time. Consumer spending for onboard purchases consistently exceeds prior years, and the company utilizes dynamic pricing strategies to optimize revenue. All four quarters and all key products for 2024 were booked ahead of the same time last year in both rate and volume.

Overview of Royal Caribbean Group’s business

Royal Caribbean Group, headquartered in Miami, Florida, is a global vacation company specializing in cruises, destinations, and land-based experiences. It operates in the Consumer Services sector and is the world's second-largest cruise line operator. The company's portfolio includes Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. Royal Caribbean Group also holds a 50% stake in a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. As of September 2025, the Group's global fleet consists of 69 ships, with plans to expand its private destinations and enter river cruising.

RCL’s Geographic footprint

Royal Caribbean Group serves a worldwide market, with its fleet visiting nearly 1,000 destinations across all seven continents. Approximately 55% of Royal Caribbean International's total revenue is generated from the USA, with other significant markets including Europe, Latin America, and Asia-Pacific. The company operates private resorts and destinations, including Labadee in Haiti and CocoCay in the Bahamas, with future plans to establish additional resorts in various locations.

RCL Corporate Image Assessment

Royal Caribbean Group maintains a strong brand reputation, evidenced by its inclusion in the Fortune World's Most Admired Companies 2026 list. The company is committed to sustainability, with initiatives like the "Save the Waves" program and a partnership with the World Wildlife Fund (WWF). In the past year, the company has focused on a "Safe Return to Cruising" and efforts to reduce greenhouse gas emissions and waste.

Ownership

Royal Caribbean Group has significant institutional ownership, with 72.12% held by institutions and 7.03% by individuals. Major institutional owners include Capital Research and Management Company, The Vanguard Group, Inc., and BlackRock, Inc. Arne Alexander Wilhelmsen, a co-founder, is a significant individual insider holder.

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Price Chart

$310.96

2.50%
(1 month)

Top Shareholders

The Capital Group Cos., Inc.
27.21%
The Vanguard Group, Inc.
11.11%
BlackRock, Inc.
8.27%
State Street Corp.
3.84%
Geode Holdings Trust
2.59%
JPMorgan Chase & Co.
1.08%
Morgan Stanley
1.08%
Invesco Ltd.
0.99%

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FAQ

What is the current stock price of Royal Caribbean Group?

As of the latest update, Royal Caribbean Group's stock is trading at $310.96 per share.

What’s happening with Royal Caribbean Group stock today?

Today, Royal Caribbean Group stock is down by -2.50%, possibly due to news.

What is the market sentiment around Royal Caribbean Group stock?

Current sentiment around Royal Caribbean Group stock is negative, based on recent news, trading volume, and analyst opinions.

Is Royal Caribbean Group's stock price growing?

Over the past month, Royal Caribbean Group's stock price has decreased by -2.50%.

How can I buy Royal Caribbean Group stock?

You can buy Royal Caribbean Group stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol RCL

Who are the major shareholders of Royal Caribbean Group stock?

Major shareholders of Royal Caribbean Group include institutions such as The Capital Group Cos., Inc. (27.21%), The Vanguard Group, Inc. (11.11%), BlackRock, Inc. (8.27%) ... , according to the latest filings.