Stock events for Royal Caribbean Group (RCL)
Royal Caribbean Group's stock price has seen significant movement in the past six months. As of July 18, 2025, the share price was $350.10, representing an increase of 107.74% from July 22, 2024. Truist Securities downgraded Royal Caribbean Group from "Buy" to "Hold," adjusting its price target to $337. Other analysts have raised their price targets, with Citigroup raising its target to $390, Barclays to $358, Stifel to $400, Jefferies to $315, and Bernstein to $360. Royal Caribbean Group reported strong third-quarter 2024 results, exceeding guidance due to robust pricing on close-in demand, strong onboard revenue, and lower costs. The company increased its full-year 2024 Adjusted EPS guidance to $11.57 - $11.62. The first quarter of 2025 also saw strong results, with adjusted earnings per share surpassing guidance due to strong consumer demand and pricing. Royal Caribbean also resumed paying dividends in September 2024 after several years.
Demand Seasonality affecting Royal Caribbean Group’s stock price
Demand for Royal Caribbean Group's products and services exhibits seasonality. The company utilizes dynamic pricing strategies, adjusting prices based on demand, seasonality, and other factors to optimize revenue. The "Wave season," typically early in the year, is a critical booking period, and Royal Caribbean Group has reported record-breaking bookings during this time. Bookings for 2024 were at their highest rates and volumes on record, driven by consumer spending both onboard and pre-cruise. The cruise sector is expected to see continued growth, with passenger numbers projected to reach 40 million by 2028.
Overview of Royal Caribbean Group’s business
Royal Caribbean Group (RCL) is a global cruise holding company and the world's second-largest cruise line operator, headquartered in Miami, Florida. The company owns Royal Caribbean International, Celebrity Cruises, and Silversea Cruises. As of March 2024, its fleet comprises 65 ships, with 5 more on order until 2028. Royal Caribbean Group also holds a 50% stake in TUI Cruises and Hapag-Lloyd Cruises, and a 50% stake in Holistica Destinations. The company's revenue streams primarily consist of cruise ticket sales and onboard services, and it has an expanding portfolio of land-based vacation experiences.
RCL’s Geographic footprint
Royal Caribbean Group serves a worldwide market, with its ships traveling to approximately 1,000 destinations across all seven continents. The United States accounts for 75% of ticket sales. Other major markets include Europe, Latin America, and Asia-Pacific. The company has strategic cruise port infrastructure partnerships and development projects in various locations, including PortMiami, Spain, Italy, and the U.S. Virgin Islands. Its private destinations, such as Perfect Day at CocoCay in the Bahamas, and Holistica Destinations' operations in Costa Maya (Mexico), Roatan (Honduras), and Puerto Plata (Dominican Republic), further highlight its global reach.
RCL Corporate Image Assessment
Royal Caribbean Group aims to deliver the best vacations responsibly and has a mission to deliver ultimate vacation experiences and priceless memories. In 2017, Royal Caribbean was recognized by the Ethisphere Institute as one of the "World's Most Ethical Companies" for the second consecutive year. The company has also focused on sustainability, having met or exceeded nearly all of its 2020 sustainability targets, including a carbon reduction target of 35%. In October 2021, Royal Caribbean Group announced "Destination Net Zero," a comprehensive decarbonization strategy aiming for net zero emissions by 2050. The company has continued to launch new ships and expand its private destinations, such as the "Star of the Seas" officially joining Royal Caribbean in July 2025 and the "Royal Beach Club" becoming available for booking in July 2025.
Ownership
Royal Caribbean Group's stock ownership is primarily held by institutional investors, who collectively own approximately 40.53% to 83.9% of the company's stock. Major institutional owners include Capital International Investors, Vanguard Group Inc., Capital Research Global Investors, BlackRock, Inc., Capital World Investors, and State Street Corp. Individual investors and public companies hold a significant portion as well, with retail investors holding around 30.47% according to some data. Insiders, including company executives and board members, hold approximately 7.05% to 21.48% of the stock. Wilhelmsen A. S. A. is identified as the largest individual shareholder, owning 8.55% of the company's shares.
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