Sturm, Ruger & Company, Inc. (RGR)

Over the past six months, Sturm, Ruger & Co., Inc. stock has experienced several notable events. As of October 2025, RGR stock had increased by 32.4% since January 1st, 2025. On October 14, 2025, Sturm, Ruger & Company adopted a Limited Duration Stockholder Rights Plan. The company was highlighted as a "Top Dividend Stock Poised for Explosive Growth in 2026" on October 4, 2025. Gun stocks, including RGR, saw a rise in the wake of a Charlie Kirk shooting on September 11, 2025. A director notified an intention to sell stock on September 20, 2025, and a director sold US$400k worth of stock on September 25, 2025. Timothy M. Lowney, Senior Vice President of Lean Enterprise, announced his retirement effective October 1, 2025. On August 13, 2025, a director made a significant stock purchase, however, in the past three months, insiders have sold significantly more company stock than they have bought. The company reported its Q2 2025 earnings on July 30, 2025, exceeding analysts' consensus estimates with revenue up 1.3% compared to the same quarter last year. As of August 24, 2025, the past five years for Sturm, Ruger investors had not been profitable. Sturm, Ruger & Company, Inc. is scheduled to report its Q3 2025 results on November 5, 2025.

The firearms industry, including products from Sturm, Ruger & Co., Inc., typically experiences seasonality in demand. The warmer months, generally from May through early September, are considered an "off-season" with slower sales for firearms and ammunition. This seasonal pattern was less apparent during the "unprecedented" surge in consumer demand for firearms that began in early 2020 and continued through most of 2021. However, seasonality has since returned to the market.

Sturm, Ruger & Co., Inc., founded in 1949, designs, manufactures, and sells firearms under the Ruger name and trademark primarily to domestic customers in the United States. The company's product portfolio includes single-shot, autoloading, bolt-action, and modern sporting rifles, as well as rimfire and centerfire autoloading pistols, and single-action and double-action revolvers. Beyond firearms, Sturm, Ruger also produces firearms accessories, replacement parts, and manufactures lever-action rifles under the Marlin brand. Additionally, the company's "Castings" segment manufactures and sells steel investment castings and metal injection molding (MIM) parts.

Sturm, Ruger & Co., Inc.'s design and manufacturing operations are based in the United States, with almost all product content being domestic. The company's headquarters are located in Southport, Connecticut, with additional production facilities in Newport, New Hampshire; Mayodan, North Carolina; and Prescott, Arizona. Sturm, Ruger sells its firearm products to the commercial sporting market through a network of independent wholesale distributors within the United States. The company also exports its firearm products through selected commercial distributors and directly to foreign customers, including law enforcement agencies and foreign governments.

Sturm, Ruger & Co., Inc. operates with the motto "Arms Makers for Responsible Citizens®," reflecting its commitment to corporate and community responsibility. The company's strategy of not participating in heavy discounting, unlike some competitors, has historically helped it maintain its brand reputation and value. External events, such as the rescission of Biden-era firearm export controls and the rise in gun stocks following a Charlie Kirk shooting, have generally buoyed the firearms industry, which could indirectly influence public perception of companies like Ruger.

Sturm, Ruger & Co., Inc. has a significant portion of its stock held by institutional investors, ranging from 64% to 68.58%. Major institutional owners include BlackRock, Inc., Vanguard Group Inc, Renaissance Technologies Llc, State Street Corp, Wellington Management Group Llp, UBS Group AG, Geode Capital Management, Llc, Dimensional Fund Advisors Lp, Royal Bank Of Canada, Exchange Traded Concepts LLC, Pacer Advisors Inc., Assenagon Asset Management S.A., and Deprince Race & Zollo Inc. Insiders hold between 4.60% and 31.51% of the company's stock. The largest individual shareholder is William B. Ruger Jr., owning 26.43% of the company's shares.