Stock events for RE/MAX Holdings, Inc. (RMAX)
In the past six months, RE/MAX Holdings' stock has experienced fluctuations. The stock price as of March 31, 2026, was $5.76, near its 52-week low. In Q4 2025, RE/MAX Holdings reported an EPS of $0.30, beating estimates, but revenue missed forecasts, leading to a stock decline. RE/MAX reported a month-over-month increase in U.S. home sales in December, indicating market normalization. February sales declined year-over-year, but closings increased compared to January, suggesting a potential market rebound. Short interest in RMAX shares increased significantly in March, indicating bearish sentiment. Analysts maintained a "Reduce" rating with an average target price of $9.00.
Demand Seasonality affecting RE/MAX Holdings, Inc.’s stock price
The demand for RE/MAX Holdings' products and services exhibits seasonality. June has historically been the strongest month, while February tends to be the weakest. The real estate market generally experiences increased activity in spring and summer.
Overview of RE/MAX Holdings, Inc.’s business
RE/MAX Holdings, Inc. is a global franchisor in the real estate industry, operating within the Real Estate sector and Real Estate Operations industry. The company franchises real estate brokerages globally under the RE/MAX® brand and mortgage brokerages in the U.S. under the Motto® Mortgage brand. It also provides ancillary products and services, including mortgage loan processing services through wemlo®, the BoldTrail platform for agent productivity and client management, and the RE/MAX University platform for agent education.
RMAX’s Geographic footprint
RE/MAX has a significant global presence, with its franchise network extending to over 110 countries and territories. The company maintains a strong footprint in the U.S. and Canada, which account for approximately 95% of its total revenue.
RMAX Corporate Image Assessment
RE/MAX has consistently maintained a strong brand reputation. It has been voted the most trusted Real Estate Agency brand by American and Canadian shoppers. RE/MAX unveiled refreshed digital-first branding, strategic technology enhancements, and new programs. RE/MAX aligned with Zillow Preview to enhance the homebuying and selling experience. The Global RE/MAX R4 Conference introduced new ideas and products. The company reported record global agent count growth and a significant conversion in January 2026.
Ownership
RE/MAX Holdings, Inc. has a mixed ownership structure comprising institutional, insider, and individual investors. Institutional investors hold a substantial majority of the stock. The founders, Dave and Gail Liniger, maintain significant voting power through a dual-class share structure.
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$5.79