RE/MAX Holdings, Inc. Class A (RMAX)

Over the past six months, RE/MAX Holdings, Inc. (RMAX) stock has experienced a decline. As of April 7, 2026, the closing stock price was $5.74. The stock has fallen by 19.56% over the last 12 months. Key events impacting the stock include fourth quarter and full year 2025 results, February 2026 sales decline, antitrust lawsuit concerns, and negative equity and slow growth projections.

The demand for RE/MAX Holdings, Inc.'s products and services is significantly influenced by macro-economic developments in the U.S. and Canadian real estate and mortgage markets. The real estate market experiences seasonal fluctuations, with activity often picking up in the spring and summer months and slowing down in the fall and winter. The company's strong reliance on the real estate market implies that its demand would follow these typical seasonal patterns.

RE/MAX Holdings, Inc. operates as a global franchisor in the real estate industry, primarily within the Real Estate sector and Real Estate Services industry. The company's business model is centered on franchising real estate brokerages globally under the RE/MAX brand and mortgage brokerages within the United States under the Motto Mortgage brand. The company operates through three segments: Real Estate, Mortgage, and Marketing Funds.

RE/MAX Holdings, Inc. has a significant global presence, operating in over 110 countries and territories with over 140,000 agents in nearly 9,000 offices. Approximately 95% of its total revenue is generated from operations in the U.S. and Canada, with 100% of its Mortgage segment revenues generated in the U.S.

RE/MAX maintains a strong brand reputation, particularly in terms of trust and recognition. RE/MAX has been consistently voted the most trusted Real Estate Agency brand by American and Canadian shoppers. The iconic red, white, and blue RE/MAX hot air balloon is one of the most recognized real estate logos globally. RE/MAX agents are, on average, substantially more productive than the industry average. The company reported improved profit and margins in late 2024 and mid-2025 due to a focus on operational efficiency.

RE/MAX Holdings, Inc. has a mixed ownership structure comprising institutional, retail, and individual investors. Institutional investors hold a substantial majority of RE/MAX Holdings stock. Insiders own approximately 24.57% to 27.77% of the company's stock. Founders Dave and Gail Liniger retain significant influence through a dual-class share structure.