Repay Holdings Corp. Class A (RPAY)

Repay Holdings Corp.'s stock price has declined by 38.07% in the past six months due to the negative market reaction to the KUBRA acquisition, which included concerns about a $500 million term loan and increased leverage. Non-cash goodwill impairment charges in the Consumer Payments segment also impacted the stock. A major shareholder, Veradace Partners, publicly opposed the KUBRA acquisition. Despite these challenges, Repay reported better-than-expected financial results for Q4 2025, leading to a temporary stock increase, but shares later drifted lower following the earnings release.

Repay Holdings Corp. experiences demand seasonality, with a seasonal uplift in the first quarter related to tax refunds in its Consumer Payments segment, followed by lower activity in Q2. Revenue can also be impacted by political media contributions during election years, typically in the third and fourth quarters.

Repay Holdings Corp. (RPAY), established in 2006 and based in Atlanta, Georgia, is a payments technology company operating in the Technology and Diversified Financials sectors. It specializes in integrated payment processing solutions for specific industry verticals, operating through Consumer Payments and Business Payments segments. Repay offers electronic payment methods, including credit and debit card processing, ACH processing, e-cash, and digital wallet services, delivered via web-based platforms, mobile apps, and POS systems. In March 2026, Repay acquired KUBRA Data Transfer LTD to expand its reach into utilities, government, and insurance sectors.

Repay Holdings Corp. is headquartered in Atlanta, Georgia, United States. Following the acquisition of KUBRA, the company's services are expected to reach households across the U.S. and Canada.

Repay Holdings Corp.'s brand reputation has been affected by the negative market reaction to the KUBRA acquisition, including a stock price drop and concerns about increased leverage. Public opposition to the acquisition by a major shareholder and goodwill impairment charges have also negatively impacted the company's reputation.

Repay Holdings Corp. has a diverse shareholder base with significant institutional ownership, ranging from 82.73% to 97.42%. Major institutional investors include BlackRock, Inc., Vanguard Group Inc., and Sunriver Management LLC. The largest individual shareholder is Beckham Parent LP, owning 10.11% of the company as of March 31, 2025. Insider ownership stands at approximately 12.00%.