Rumble, Inc. Class A (RUM)

Rumble's stock price has experienced a significant decline in the past six months. Key events impacting the stock include the Q4 2025 Earnings Report, which reported revenues of $27.1 million but a wider-than-expected loss per share, leading to a negative market response. The company announced its intention to acquire Northern Data AG to enter the AI cloud sector, which is expected to be transformative. Rumble secured a $100 million advertising commitment from Tether to advance Rumble Wallet integration and expand creator monetization.

While specific detailed seasonality data is not explicitly provided, Rumble experienced a significant increase in viewership starting in 2020. Management anticipates advertising growth to ramp up in the second half of the year. New product launches, international expansion, and the pending acquisition of Northern Data to capitalize on the rising demand for GPU-as-a-Service also influence demand.

Rumble, Inc. is a Canadian-American online video platform and cloud services provider, positioning itself as a "freedom-first technology platform" and an alternative to mainstream platforms. The company operates within the Internet Services and Technology Services sectors. Rumble's core business is divided into Rumble Services, which includes Rumble Video, Rumble Studio, Rumble Advertising Center, Rumble Wallet, Rumble Shorts, and Locals, and Rumble Cloud, an Infrastructure as a Service (IaaS) offering. The company generates revenue through advertising, subscriptions, pay-per-view, and tipping services. It was founded in 2013 by Chris Pavlovski and is headquartered in Longboat Key, Florida, with a Canadian headquarters in Toronto.

Rumble, Inc. operates in the United States, Canada, and internationally, with the majority of its revenue generated from the United States. Initial investments in international expansion have contributed to an increase in monthly active users.

Rumble has cultivated a brand reputation as a "free speech alternative" to mainstream video platforms, popular among American conservative and far-right users. Recent events influencing its reputation include partnerships with major brands, exclusive content deals with prominent creators, an SEC investigation in 2024, and its description as "alt-tech."

Rumble Inc.'s ownership structure is a mix of institutional, insider, and public investors. Institutional ownership ranges from approximately 11.37% to 18.97%, with major holders including Cantor Fitzgerald, Vanguard Group Inc, and BlackRock, Inc. Insiders hold a significant portion, ranging from 42.74% to 52.57% of the shares, with top insider shareholders including Global Investments Fund, S.I.C.A.F., S.A. Tether, and Christopher Pavlovski. Other and public investors account for approximately 32.18% to 38.29% of the ownership.