Rumble, Inc. Class A (RUM)

Rumble's stock price has experienced volatility in the past six months. In November 2025, Rumble announced the acquisition of Northern Data and a partnership with Tether, signaling a pivot into AI cloud services. Rumble reported its Q3 2025 results, showing a net loss of $16.3 million and revenue of $24.8 million. Rumble's shares jumped following renewed enthusiasm for artificial intelligence and hints about a potential interest rate cut. Rumble announced its Q4 and full-year 2024 results, reporting record revenues and MAUs, and received a strategic investment from Tether.

Demand seasonality for Rumble's products and services is influenced by political cycles and general content creation trends. MAUs tend to decrease outside of U.S. election cycles and during summer months. MAUs increased during the United States presidential election season in Q4 2024, suggesting a cyclical demand pattern tied to news and political commentary.

Rumble, Inc. is a technology company specializing in video sharing platforms and cloud services. Its core business revolves around Rumble.com, a video-sharing platform, Locals.com, a subscription-based platform, Rumble Streaming Marketplace for livestreaming and monetization services, and Rumble Advertising Center (RAC), its proprietary advertising marketplace. Rumble Cloud offers infrastructure-as-a-service (IaaS) solutions.

Rumble, Inc. operates in the United States, Canada, and internationally. Its physical corporate offices are located in Longboat Key, Florida, and Toronto, Ontario, Canada. Its video platform and Rumble Cloud services are globally accessible, supporting creators and viewers from numerous countries, though its reach can be limited by internet accessibility and local governmental restrictions. Rumble temporarily removed access to its platform in Brazil in 2023 due to legal orders but went back online in early 2025.

Rumble has cultivated a brand reputation as a "free speech alternative" to mainstream video platforms, popular among American conservative and far-right users. Rumble rejoined a lawsuit against Brazil's Supreme Federal Court justice, reinforcing its image as a champion of free expression. Rumble launched "Rumble Live," a linear live streaming lineup of creator content, solidifying its position as a platform for independent voices.

Rumble Inc. is owned by a mix of institutional shareholders, insiders, and retail investors. Major institutional shareholders include Vanguard Group Inc, BlackRock, Inc., Cantor Fitzgerald, L.P., State Street Corp, and Geode Capital Management, Llc. Holdings Sa De Cv Tether is the largest individual shareholder. Insiders, as a group, hold approximately 28.21% of Rumble's shares, with individual insiders holding around 36% of the company. Private companies own about 31% of Rumble stock.