Stock events for Rush Enterprises, Inc. (RUSHB)
Several events have impacted Rush Enterprises, Inc. (RUSHB) stock price in the past six months. In May 2025, Rush Enterprises increased its stock repurchase program by $50 million, raising the total authorization to $200 million. In July 2025, the company reported its second-quarter 2025 results, announcing a $0.19 per share dividend, aftermarket operations grew, new Class 8 truck sales fell, and medium-duty vehicle deliveries rose. In October 2025, Rush Enterprises announced a conference call advisory for its third-quarter 2025 earnings results. As of October 16, 2025, the share price was $56.44, representing a 19.83% increase from $47.10 on October 17, 2024.
Demand Seasonality affecting Rush Enterprises, Inc.’s stock price
Demand for Rush Enterprises' products and services exhibits some seasonality. Aftermarket demand is generally expected to be consistent, with some seasonal uptick anticipated as the summer months approach, but a typical seasonal decline is expected in the fourth quarter. New truck sales are anticipated to improve in the second half of the year, while medium-duty commercial vehicle sales are projected to remain strong, though they may slow in 2025 as supply catches up with demand.
Overview of Rush Enterprises, Inc.’s business
Rush Enterprises, Inc. (RUSHB) is an integrated retailer of commercial vehicles and related services, operating the largest network of commercial vehicle dealerships in North America under the name Rush Truck Centers. The company operates in the Consumer Cyclical sector, specifically the Auto & Truck Dealerships industry. Rush Truck Centers sells new and used commercial vehicles from manufacturers such as Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, and Dennis Eagle. Besides vehicle sales, Rush Enterprises provides aftermarket parts sales, service and repair facilities, financing, leasing and rental services, and insurance products. They also offer equipment installation and repair, parts installation, paint and body repair, new vehicle pre-delivery inspection, truck modification, and natural gas fuel system installation services, as well as vehicle telematics products, vehicle up-fitting, chrome accessories, and tires.
RUSHB’s Geographic footprint
Rush Enterprises operates over 150 franchised Rush Truck Centers across 23 states in the United States and more than 14 international dealership locations in Ontario, Canada. These centers are strategically located in high-traffic areas on or near major highways.
RUSHB Corporate Image Assessment
Rush Enterprises maintains a strong brand reputation as North America's largest commercial vehicle dealership network and a premier solutions provider to the commercial vehicle industry. On October 17, 2024, Rush Truck Centers announced the winner of a sweepstakes for the last Peterbilt Model 389 ever produced, generating $500,000 for the Wounded Warrior Project, with Rush Truck Centers and Peterbilt Motors Company collectively donating $2,000,000 to three deserving charitable organizations.
Ownership
Rush Enterprises, Inc. (RUSHB) has a diverse ownership structure. Institutional investors hold approximately 22.77% to 38.54% of the company's stock, with some sources indicating as high as 88.6% to 90.95% for Class A shares (RUSHA). There are 270 institutional owners holding a total of 8,960,609 shares. Major institutional shareholders include Dimensional Fund Advisors Lp, Gamco Investors, Inc. Et Al, Vanguard Group Inc, BlackRock, Inc., Gabelli Funds Llc, Renaissance Technologies Llc, Fmr LLC, Wellington Management Group LLP, State Street Corp, T Rowe Price Investment Management Inc, Geode Capital Management LLC, and JPMorgan Chase & Co. Individual insiders own approximately 3.09% to 15.77% of the company's stock, with W. Marvin Rush being the largest individual shareholder. Public companies and individual investors collectively own approximately 61.46% of the stock.
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