Rush Enterprises, Inc. Class B (RUSHB)

Rush Enterprises declared cash dividends of $0.19 per share in both March and October. In December 2025, they adopted a $150 million stock repurchase program. Jody Pollard was appointed as Chief Operating Officer in March 2026. The company's Q4 and year-end 2025 results showed revenues of $7.4 billion and net income of $263.8 million, while Q1 2026 revenues were $1.68 billion with net income of $61.5 million. In April 2026, Rush Enterprises agreed to acquire Peterbilt dealerships in Southern Louisiana and Mississippi. Management anticipates sales improvement in Q2 and a recovery in the second half of the year. The stock price has increased by 26.94% over the last 12 months, with a year-to-date return of 21.45%.

Demand seasonality for Rush Enterprises is influenced by commercial vehicle industry trends and macroeconomic factors. Depressed freight rates and economic uncertainty have weakened new vehicle demand. New truck sales declined in Q1 2026, but aftermarket demand is expected to improve as fleet utilization increases. The leasing business has shown resilience. The company anticipates gradual improvement in commercial vehicle sales starting in the second quarter of 2026, with a more meaningful recovery in the second half of the year.

Rush Enterprises, Inc. (RUSHB) is a retailer of commercial vehicles and related services in the United States and Canada, operating within the Consumer Cyclicals sector and the Specialty Retailers industry, specifically Auto & Truck Dealerships. The company sells new and used commercial vehicles from manufacturers like Peterbilt and International, and offers services including aftermarket parts sales, service and repair, financing, leasing, and insurance products, serving a diverse customer base.

Rush Enterprises operates the largest network of commercial vehicle dealerships in North America, known as Rush Truck Centers. As of late 2025, the company had more than 150 locations across 23 states in the United States and 80% ownership of 13 Rush Truck Centres in Canada. These centers are strategically situated in high-traffic areas on or near major highways. The company's business is concentrated in the commercial vehicle markets and related aftermarkets of the United States and Ontario, Canada. In 2010, an acquisition of Lake City International expanded their footprint further across the Western United States, including a significant presence in Utah, Idaho, and Oregon.

Rush Enterprises has a solid reputation for excellence and customer satisfaction, but employee surveys indicate areas for improvement. 48% of employees would not recommend working with their immediate team, and 88% believe headquarters lacks understanding of workplace realities. The Better Business Bureau reported 8 complaints closed in the last 12 months, highlighting issues like mechanical failures and repair delays.

Rush Enterprises has a dual-class share structure, with Class B shares concentrating strategic control with executive insiders, particularly the Rush family. As of May 5, 2026, institutional owners held 6,629,633 shares of RUSHB, with major holders including Dimensional Fund Advisors LP and Vanguard Group Inc. For Class A shares (RUSHA), institutional holders owned roughly 88% as of late 2025, with BlackRock, Vanguard, and FMR being the largest. W.M. "Rusty" Rush controls Class B shares and options, and insider holdings accounted for 17.84% of Class B shares as of April 2025. W. Marvin Rush is the largest individual shareholder of RUSHA, owning 2.91 million shares.