Boston Beer Company, Inc. Class A (SAM)

The past six months have seen fluctuations and analyst attention for Boston Beer Co., Inc. stock. As of February 6, 2026, the closing stock price was $246.76. The stock experienced an 8% rise during mid-day trading on February 4, 2026. Over the last 52 weeks, the stock's high was $260.00, and its low was $185.34. Several analyst reports were issued, including price objective reductions from UBS Group and Citigroup, and a target price decrease from Piper Sandler, all maintaining a "neutral" rating. Weiss Ratings reiterated a "sell (d+)" rating. The consensus rating from thirteen analysts is "Reduce," with an average one-year price objective of $247.28. In October 2025, Boston Beer faced a downgrade from Citi Research and a reduced price target due to sales declines in key product lines. The Q3 2025 earnings call highlighted strong growth for Twisted Tea and the company reported its highest gross margin since 2018 at 50.8%.

Demand for Boston Beer's products exhibits seasonality, particularly with its Samuel Adams brand, which offers a rotating series of seasonal beers. Samuel Adams Summer Ale and Porch Rocker are available from March to August. Octoberfest and Jack-O are typically released between August and October. Winter Lager and Winter White Ale are available from October to January, while Cold Snap is offered from January through March. This seasonal product strategy aligns with consumer preferences throughout the year.

The Boston Beer Co., Inc. (SAM) is an American alcoholic beverage company with a diverse portfolio, operating in the Consumer Defensive sector, specifically in the Beverages - Brewers industry. It produces and sells alcoholic beverages primarily in the United States and select international markets. Major brands include Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, Dogfish Head, Angel City Brewery, and Coney Island Brewing. The company is a leading craft brewer and a top player in high-end malt beverages and adjacent categories in the U.S.

The company's primary market is the United States, where it sells its products through a network of wholesalers to retailers such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, and e-commerce platforms. Boston Beer also distributes its beverages in selected international markets, including Canada and Mexico.

Boston Beer emphasizes responsible marketing as crucial for maintaining its brand reputation and business. In 2023, the company handled 16 reports through EthicsPoint, all investigated and closed without substantiated ethical violations. The company is known for strong brands like Samuel Adams, Truly, and Angry Orchard. However, the company has faced challenges related to slowing demand and declining margins in the craft beer and hard seltzer markets, which could indirectly affect brand perception. Sales declines in Twisted Tea and Truly during the summer of 2025 were noted as impacting the company's market positioning, and the bursting of the hard seltzer market has been a significant challenge.

Boston Beer Co., Inc. has significant institutional ownership, accounting for approximately 104.28% of shares, while individual ownership stands at about 33.97%. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., and others. C. Koch, the CEO and Founder, holds 21.7% of the shares, and Samuel Calagione, a Board Member and Founder, holds 3.24%.