Boston Beer Company, Inc. Class A (SAM)

In the past six months, Boston Beer Co., Inc. (SAM) stock has experienced a downward trend, declining by 15.83%. Key events impacting the stock include Q2 2025 financial results, which reported a decrease in depletions and shipments but an increase in net revenue and gross margin. Q3 2025 financial results highlighted improved gross margins and continued share repurchases. The stock has struggled due to the tapering off of the hard seltzer boom and broader industry-wide volume pressures. Insider selling has also occurred in the past three months, with sales totaling $642,034.00.

Demand for Boston Beer Co., Inc. products is seasonal. The first and fourth quarters of the year are typically lower volume periods, with the fourth quarter generally experiencing the lowest absolute gross margin rate. Conversely, the third quarter is a significantly larger volume quarter for the company. Recent product introductions, such as the Samuel Adams Winter White Ale and a Winter Break Variety Pack, are strategic efforts to capitalize on holiday demand.

The Boston Beer Company, Inc. (SAM) is an American alcoholic beverage company with a diverse portfolio, including Samuel Adams beer, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head craft beers. Founded in 1984 and headquartered in Boston, Massachusetts, the company operates within the Consumer Defensive sector, specifically in the Beverages - Alcoholic industry.

The company primarily distributes and sells its products across the United States, with its brands available in all 50 states. Boston Beer Co., Inc. also has an international presence, selling its products in selected markets including Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The company utilizes a network of approximately 400 wholesalers in the U.S. and international wholesalers, importers, or other agencies to reach retailers.

Boston Beer Company generally maintains a reputation for quality and innovation in the craft beverage industry. However, in the past year, the brand's reputation has been indirectly affected by broader market shifts and performance challenges. The "post-hype era" for hard seltzers has impacted the Truly brand, leading to declining volumes and a refresh of the product. The company continues to invest in its brands and innovation, such as the recent launch of Samuel Adams Winter White Ale, to capture consumer interest and improve market standing.

Boston Beer Co., Inc. has a mixed ownership structure, with a significant portion held by institutional investors, ranging from approximately 63% to 81.13% of the company. Major institutional owners include Vanguard Group Inc, BlackRock, Inc., Aqr Capital Management Llc, Fmr Llc, Dimensional Fund Advisors Lp, State Street Corp, Arrowstreet Capital, Limited Partnership, and Morgan Stanley. Cynthia A. Fisher is the largest individual shareholder, holding 4.43 million shares, representing 41.55% of the company. C. James Koch, the company's Chairman and Founder, also holds a substantial amount of shares. Samuel A. Calagione III, co-founder of Dogfish Head Brewery, became a significant non-institutional owner after the merger in 2019.