SAP SE Sponsored ADR (SAP)

SAP SE's stock price has experienced a decline in the past six months. A company-wide restructuring program announced in January 2024, anticipated to conclude in early 2025, negatively impacted IFRS operating profit. SAP released its Q3 2025 earnings on October 22, 2025, and Q4 2025 earnings on January 29, 2026. In late March 2026, SAP announced a deal to acquire Reltio.

Demand seasonality for SAP's products and services can vary, influenced by general market trends and specific industry needs. SAP's solutions are designed to help businesses manage seasonal demand effectively, assisting retailers in forecasting and managing seasonal peaks. SAP Integrated Business Planning (IBP) utilizes historical data and machine learning to model seasonal patterns and promotions. The company also provides tools for demand sensing and acknowledges the challenge of managing seasonal demand with a reduced workforce.

SAP SE is a global leader in enterprise application software, operating primarily in the software sector, encompassing enterprise software, business software, cloud computing, and consulting. The company develops and markets integrated software packages designed to help companies manage their core business functions, including ERP, database, cloud, and other enterprise software, along with maintenance, consulting, and training services.

Headquartered in Walldorf, Germany, SAP SE has a worldwide presence, serving over 425,000 companies across more than 180 countries. Its global operations are reflected in its net sales distribution across the United States, Europe-Middle-Africa, Germany, Asia-Pacific, Americas, and Japan. SAP maintains offices in numerous countries across the Americas, Asia Pacific, Europe, and the Middle East and Africa.

In the past year, SAP's brand reputation has faced challenges, particularly concerning internal employee trust and external customer perception. An internal survey conducted in November 2025 revealed a decline in employee trust in SAP's executive board. SAP highlighted an "Engagement Divide" in March 2026, where businesses believe they offer seamless omnichannel experiences, but fewer customers agree.

SAP SE's ownership is diversified, with a significant portion held by institutional investors. Institutions hold 7.84% of the company, with major holders including Fisher Asset Management, Fmr Llc, and BlackRock Institutional Trust. Individuals hold 5.09% of the company, with notable stakes held by Dietmar Hopp and the Hasso Plattner Foundation. SAP SE itself holds 4.96% of its shares.