Stock events for Sinclair, Inc. (SBGI)
Over the past six months, Sinclair, Inc.'s stock price has experienced fluctuations. As of November 21, 2025, the stock price was $15.65 per share, reflecting a 13.30% decline over the preceding year, but an 11.66% increase over the last six months. In November 2025, Sinclair reported its third-quarter financial results, which met or exceeded guidance, and declared a quarterly cash dividend of $0.25 per share. Sinclair proposed to acquire all outstanding shares of E.W. Scripps (SSP) it does not already own for $7 per share, leading to a decline in Sinclair's shares. Other events include the redemption of Senior Unsecured Notes, price objective adjustments by Benchmark and Wells Fargo & Company, first-quarter financial results surpassing guidance, and the repurchase of Sinclair Television Group Notes.
Demand Seasonality affecting Sinclair, Inc.’s stock price
Demand for Sinclair, Inc.'s products and services exhibits seasonality, influenced by the political cycle. Presidential election years typically generate the highest levels of political advertising spending. Total revenues for the first nine months of 2025 were affected by a cyclical decrease in political spending. Core advertising revenue has shown signs of improvement, and Sinclair anticipates a robust advertising environment in 2026, driven by political races and major sporting events. The company's business model relies on both advertising revenue and retransmission fees.
Overview of Sinclair, Inc.’s business
Sinclair, Inc. (SBGI) is a diversified media company providing local news and sports in the United States. It operates in the telecommunications conglomerate, broadcast media, telecommunications, and mass media industries, owning, operating, or providing services to 185 to 193 television stations across 85 to 100 markets affiliated with major broadcast networks. Sinclair's products and services include local news, sports, and entertainment programming. The company also owns the Tennis Channel, several multicast networks, and operates Bally Sports through its subsidiary, Diamond Sports Group. Additionally, Sinclair is involved in digital media content creation and distribution, technical services, and non-media investments.
SBGI’s Geographic footprint
Sinclair, Inc. has a significant geographic footprint across the United States, operating in 85 to 100 markets, covering approximately 40% of American households. Its local and regional platforms collectively reach about 70% of the U.S. population.
SBGI Corporate Image Assessment
Sinclair, Inc. has maintained a positive brand reputation, marked by achievements and community initiatives. Sinclair's newsrooms have garnered 33 journalism awards year-to-date in 2025, accumulating 227 awards year-to-date. Sinclair has extended its Tennis Channel agreements with the International Tennis Federation and is involved in community initiatives, including a partnership with the American Cancer Society. The "Sinclair Cares" program supports organizations and encourages positive community impact.
Ownership
Sinclair, Inc. is owned by a mix of institutional shareholders, insiders, and retail investors. Institutional shareholders hold 41.91% of the company, Sinclair insiders own 14.44%, and retail investors account for 43.64%. David D. Smith is the largest individual shareholder. Major institutional owners include Gamco Investors Inc Et Al, Vanguard Group Inc, and Blackrock Inc. Insider buying activity has been noted, with David D. Smith making significant share purchases in March and April 2025.
Ask Our Expert AI Analyst
Price Chart
$16.53