Stock events for Sally Beauty Holdings, Inc. (SBH)
Sally Beauty Holdings, Inc. stock reached a new 52-week high in October 2025, following better-than-expected earnings for Q3 2025. In October 2025, Sally Beauty was upgraded to a Zacks Rank #1 (Strong Buy). The company's "Fuel for Growth" initiative targets $120 million in savings by 2026. In March 2025, Sally Beauty partnered with Uber Eats for on-demand delivery.
Demand Seasonality affecting Sally Beauty Holdings, Inc.’s stock price
The beauty retail sector experiences seasonal shopping occasions, suggesting that demand for Sally Beauty's products and services may fluctuate throughout the year, likely seeing peaks around holidays and specific promotional events.
Overview of Sally Beauty Holdings, Inc.’s business
Sally Beauty Supply caters to both retail consumers and salon professionals, offering a wide array of beauty products including hair color and care, skin and nail care products, and styling tools, featuring proprietary brands and professional lines. The Beauty Systems Group segment exclusively serves licensed beauty professionals, providing professional beauty products from renowned brands.
SBH’s Geographic footprint
Sally Beauty Holdings, Inc. has an extensive international presence, operating through over 4,000 to 5,000 stores, including franchised units, across the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany.
SBH Corporate Image Assessment
Sally Beauty Holdings has expanded its nail product assortment and partnered with DoorDash for delivery services. The company has expanded its product offerings to include more items for African-American women. Forbes has recognized Sally Beauty in its "Best Brands For Social Impact (2025) Makeup & Skin Care" and "World's Best Employers (2022) Retail and Wholesale" lists.
Ownership
Sally Beauty Holdings is primarily owned by institutional shareholders, with a smaller percentage held by insiders and retail investors. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and Schroder Investment Management Group. Significant individual shareholders include Howard B. Bernick and Carol L. Bernick. The CEO, Denise Paulonis, also acquired shares in August 2025.
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$14.28
