Sally Beauty Holdings, Inc. (SBH)

New York Stock Exchange:
SBH
| Latest update: Mar 1, 2026, 7:21 PM

Stock events for Sally Beauty Holdings, Inc. (SBH)

In the past six months, Sally Beauty Holdings' stock price has been influenced by several events. The company reported better-than-expected Fourth Quarter and Full Year Fiscal 2025 results. Raymond James upgraded SBH stock to "Outperform" based on store upgrades and operational changes. Analysts have provided mixed ratings, and the company is preparing to release its First Quarter Fiscal 2026 earnings. The stock experienced a slight decline, and a sell signal was issued, but insider sentiment has been positive. Strategic initiatives like the "Fuel for Growth program" and "Sally Ignited brand refresh" have contributed to operational and financial improvement.

Demand Seasonality affecting Sally Beauty Holdings, Inc.’s stock price

Demand for Sally Beauty Holdings' products and services exhibits typical seasonal patterns, with higher demand during holiday seasons and a subsequent decline in earnings and revenue for the first quarter of fiscal 2026.

Overview of Sally Beauty Holdings, Inc.’s business

Sally Beauty Holdings, Inc. (SBH) is a global specialty retailer and distributor of professional beauty supplies, operating through two segments: Sally Beauty Supply and Beauty Systems Group (BSG). The Sally Beauty Supply segment caters to retail customers and salon professionals, offering beauty products and proprietary brands like Ion®, Generic Value Products®, and Beyond the Zone®. The Beauty Systems Group segment serves licensed beauty professionals and salons, providing professional beauty products through CosmoProf or Armstrong McCall stores, e-commerce, and a sales force, featuring brands such as Paul Mitchell®, Wella®, and Matrix®.

SBH’s Geographic footprint

Sally Beauty Holdings has a significant international presence, operating over 4,000 stores, including franchised units, across the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany.

SBH Corporate Image Assessment

In the past year, Sally Beauty Holdings has worked on enhancing its brand reputation through strategic initiatives, including the "Sally Ignited brand refresh" and engaging a new public relations agency. The company has focused on building customer relationships through engagement, education, and marketing, with a significant portion of sales coming from known customers. The "Licensed Colorist on Demand" online platform has attracted new customers. There is no readily available information indicating specific negative events that significantly impacted Sally Beauty Holdings' brand reputation in the past year.

Ownership

Sally Beauty Holdings, Inc. has a diverse ownership structure comprising institutional, retail, and individual investors. Approximately 28.10% of the company's stock is owned by institutional investors, while insiders hold about 1.22%, and public companies and individual investors account for 32.98%. Major institutional shareholders include BlackRock, Inc., Vanguard Group Inc, Schroder Investment Management Group, iShares Core S&P Small-Cap ETF, Dimensional Fund Advisors Lp, Wasatch Advisors Inc, State Street Corp, Fisher Asset Management, LLC, Victory Capital Management Inc, and Fmr Llc. In the past three months, insiders have sold more company stock than they have bought, with sales totaling $336,739.00.

Price Chart

$16.07

3.19%
(1 month)

Top Shareholders

BlackRock, Inc.
15.27%
The Vanguard Group, Inc.
11.65%
Schroders Plc
8.63%
Dimensional Holdings, Inc.
5.82%
State Street Corp.
4.72%
Fisher Investments, Inc.
4.22%
The Goldman Sachs Group, Inc.
4.08%
WA Holdings, Inc.
4.03%

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FAQ

What is the current stock price of Sally Beauty Holdings, Inc.?

As of the latest update, Sally Beauty Holdings, Inc.'s stock is trading at $16.07 per share.

What’s happening with Sally Beauty Holdings, Inc. stock today?

Today, Sally Beauty Holdings, Inc. stock is down by -3.19%, possibly due to news.

What is the market sentiment around Sally Beauty Holdings, Inc. stock?

Current sentiment around Sally Beauty Holdings, Inc. stock is negative, based on recent news, trading volume, and analyst opinions.

Is Sally Beauty Holdings, Inc.'s stock price growing?

Over the past month, Sally Beauty Holdings, Inc.'s stock price has decreased by -3.19%.

How can I buy Sally Beauty Holdings, Inc. stock?

You can buy Sally Beauty Holdings, Inc. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol SBH

Who are the major shareholders of Sally Beauty Holdings, Inc. stock?

Major shareholders of Sally Beauty Holdings, Inc. include institutions such as BlackRock, Inc. (15.27%), The Vanguard Group, Inc. (11.65%), Schroders Plc (8.63%) ... , according to the latest filings.