comScore, Inc. (SCOR)

In the past six months, comScore's stock has experienced several notable events and trends. The stock trended up by 51.13% in the past six months, but down by 11.64% over the past year. In January 2026, the share price saw a significant bounce, gaining 29%, contributing to a 45% annual gain. On December 20, 2023, comScore implemented a 1-for-20 reverse stock split. As of September 30, 2024, the company recorded a non-cash goodwill impairment charge of $63.0 million, which was a primary factor in a net loss of $60.6 million for Q3 2024. comScore reported Q3 2025 revenue of $88.9 million, a slight increase of 0.5% year-over-year, with cross-platform revenue surging by 20.2%, but adjusted EBITDA declined by 11.1% to $11 million. On January 6, 2026, comScore completed a recapitalization transaction with its preferred stockholders. Recent announcements include the launch of audio targeting and measurement capabilities with The Trade Desk and daily program-level reporting with deduplicated insights across CTV and linear TV.

Direct information explicitly detailing the recurring seasonal demand patterns for comScore, Inc.'s products and services is not readily available. However, as a media measurement and analytics company, the demand for its services is likely influenced by broader trends in advertising and media spending, which can experience seasonality. Demand for comScore's offerings can fluctuate based on the health and spending patterns of the industries it serves.

comScore, Inc. is a global media measurement and analytics company founded in 1999 and headquartered in Reston, Virginia. It operates in the Business Services and Technology Services sectors, providing data-driven solutions to help media companies, advertisers, and agencies understand consumer behavior and optimize marketing strategies. Its products and services include Digital Analytix, Media Metrix Multi-Platform and Mobile Metrix, Advertising Analytics, Video Metrix, Plan Metrix, Total Home Panel Suite, Comscore TV–National and Comscore TV–Local, Movie Solutions and Hollywood Software Suite, Activation Solutions, and Cross-Platform Measurement.

comScore serves clients in over 75 countries across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific. The company's corporate headquarters are located in Reston, Virginia, USA. It also maintains regional headquarters in Amsterdam (EMEA), Santiago (Latin America), and Mumbai (Asia-Pacific), along with other offices in various global locations including Portland, Evansville, New York, Toronto, Sydney, Hong Kong, Singapore, London, Paris, Helsinki, Frankfurt, and Madrid.

comScore's brand reputation has been bolstered by its continued focus on independent and accredited media measurement. The company maintains Media Rating Council (MRC) accreditation for its national and local TV measurement services. However, a past event that significantly impacted comScore's reputation was the 2019 charges by the United States Securities and Exchange Commission (SEC) against the company and its former CEO, Serge Matta, for a fraudulent scheme to overstate revenue.

Major institutional owners of comScore, Inc. include Cerberus Capital Management, L.P., Charter Communications, Inc., Liberty Broadband Corporation, WPP plc, 180 Degree Capital Corp., Westerly Capital Management LLC, Jacob Asset Management of New York LLC, Irrevocable Larson Family Investment Trust, Charles Schwab Investment Management, Inc., and The Vanguard Group, Inc. Individual insider transactions have primarily involved sales of shares, with William Livek, Executive Vice-Chairman, being a notable seller in November 2025.