comScore, Inc. (SCOR)

In the past six months, comScore's stock has trended up by 45.84%, and in the past month, it increased by 24.24%. Comscore launched audio targeting and measurement capabilities with The Trade Desk on January 8, 2026. Comscore's Cross-Platform Content Measurement began servicing ESPN on January 7, 2026. Comscore completed a recapitalization transaction with preferred stockholders and launched daily program-level reporting with deduplicated insights across CTV and linear TV on January 6, 2026. Comscore expanded cross-platform campaign measurement to include audio and social on December 15, 2025. Comscore announced a partnership with Polaris I/O on November 5, 2025. Comscore reported Q3 2024 financial results, with revenue down 2.8% from Q3 2023 and a net loss of $60.6 million, primarily due to a non-cash goodwill impairment charge of $63.0 million on November 12, 2024. Comscore reported full-year 2024 revenue of $356.0 million, down 4.1% from 2023, and a net loss of $60.2 million, including a $63.0 million goodwill impairment charge on March 4, 2025. Proximic by Comscore partnered with Horizon Media as its preferred contextual intelligence provider on August 14, 2024. Analysts have increased comScore's price target.

Explicit information regarding the specific demand seasonality for comScore, Inc.'s products and services is not clearly defined. While the media and advertising industries experience seasonal fluctuations, the demand for comScore's core measurement and analytics services is not explicitly stated to be seasonal. However, their clients' utilization of comScore's tools for planning and evaluating seasonal campaigns would naturally align with these broader industry cycles.

comScore, Inc. is a global information and analytics company specializing in measuring audiences, consumer behavior, and advertising across various media platforms. The company operates within the Technology Services sector, specifically in the Packaged Software and Internet Content & Information industries. Headquartered in Reston, Virginia, comScore provides data-driven solutions to help media companies, advertisers, and agencies understand audience engagement and optimize marketing strategies. comScore's major products and services are categorized into Digital Ad Solutions and Cross Platform Solutions, including Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, Theatrical Measurement Services for box office analytics, Comscore Campaign Ratings for verification of mobile and desktop video campaigns, OnDemand Essentials for transactional tracking and reporting, Validated Campaign Essentials for validating digital ad impressions, identifying fraud, and verifying brand-safe content delivery, Total Home Panel Suite for capturing OTT, connected TV, and IoT device usage, Unified Digital Measurement (UDM) as a digital audience measurement tool, Campaign Essentials for measuring how digital campaigns reach their audiences, Comscore Content Measurement (CCM) for combining audience insights about streaming and traditional TV content, Proximic by Comscore as a programmatic targeting division, and Comscore Consumer Intelligence for connecting shopping behavior to local market media consumption.

comScore, Inc. has a global geographic footprint, operating in the United States, Europe, Latin America, Canada, and internationally. The company serves clients in more than 75 countries across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.

comScore has actively worked to maintain and enhance its brand reputation, focusing on strategic partnerships and product innovations. In January 2026, Comscore launched audio targeting and measurement capabilities with The Trade Desk and expanded its cross-platform content measurement to service ESPN. Also in January 2026, Comscore launched daily program-level reporting with deduplicated insights across CTV and linear TV. In 2019, comScore and its former CEO faced charges from the SEC for a fraudulent scheme, which the company settled without admitting wrongdoing and implemented remedial efforts. In 2020, Comscore launched new brand safety options and received recognition in 2018 at the IAB Europe Research Awards and the ACC National Chapter Corporate Counsel Awards.

comScore, Inc. has a mixed ownership structure, with institutional, insider, and retail investors. Approximately 13.93% to 42.15% of the company's stock is held by institutional investors, including 180 Degree Capital Corp. /ny/, Westerly Capital Management, Llc, Vanguard Group Inc, Clune & Associates, Ltd., Cerberus Capital Management, L.P., Acadian Asset Management Llc, Geode Capital Management, Llc, and Blackrock, Inc., Charter Communications Inc. and Liberty Broadband Corp. WPP PLC is a significant individual shareholder, owning 11.32 million shares, along with Thomas D. Berman, Arthur C. Patterson, James R. Swartz, James Breyer, Ranzetta Theresia Gouw, and J. Peter Wagner. Insiders hold approximately 10.50% to 11.10% of the stock, and in the past three months, insiders have sold more company stock than they have bought. Retail investors hold approximately 53.63% of the stock.