Shoe Carnival, Inc. (SCVL)

Over the past six months, Shoe Carnival's stock price has been influenced by key events and market trends. The 52-week high was $39.29 on November 12, 2024, and the low was $16.14 on April 21, 2025. The stock closed 2024 at $23.91 and as of October 27, 2025, the latest closing price was $19.71. In March 2025, shares declined after the company set its fiscal year 2025 guidance below Wall Street's expectations due to investments in its new growth strategy. In May 2025, Q1 earnings showed sales missing expectations but GAAP profit per share beating estimates, leading to a stock surge. In August 2025, shares tumbled due to concerns about consumer spending and global trade uncertainty, with Q2 earnings showing revenue miss and same-store sales decline, though gross margin and full-year EPS guidance exceeded estimates.

Demand for Shoe Carnival, Inc. products and services exhibits clear seasonality. The company targets families with school-aged children, and as such, experiences three strong selling periods throughout the year: Back-to-school, Easter, and Christmas. The back-to-school season, in particular, has historically driven solid comparable store net sales growth, especially in athletic and children's categories. However, external factors like unseasonably warm weather can negatively impact sales of seasonal items.

Shoe Carnival, Inc. operates in the Consumer Discretionary sector, specifically within the Clothing/Shoe/Accessory Stores industry, selling a wide assortment of footwear and accessories. The company differentiates itself through its "carnival concept" and has expanded its portfolio through acquisitions like Shoe Station, Inc. and Rogan's Shoes. Shoe Carnival is implementing a "rebanner strategy," transitioning some stores to the Shoe Station concept to attract a wealthier customer base and improve margins.

As of the second quarter of fiscal year 2025, Shoe Carnival, Inc. operates approximately 428-429 stores across 35-36 states, primarily concentrated in the Midwest and South, as well as in Puerto Rico. These stores operate under the Shoe Carnival, Shoe Station, and Rogan's brands, and the company also maintains an online presence through shoecarnival.com and shoestation.com.

Shoe Carnival has cultivated a brand reputation centered on a "fun, engaging store experience" and "high-value promotions." The company's "Shoe Perks" loyalty program plays a crucial role in customer engagement, with purchases from members accounting for approximately 70% of comparable net sales. Shoe Carnival has been actively working to evolve its brand image through its rebannering strategy, converting traditional Shoe Carnival stores into the higher-end Shoe Station concept to attract wealthier customers.

Shoe Carnival, Inc. has a significant institutional ownership presence, with 452 institutional owners and shareholders holding 27,607,271 shares. Major institutional owners include BlackRock, Inc., Copeland Capital Management, LLC, Dimensional Fund Advisors LP, The Vanguard Group Inc, iShares Core S&P Small-Cap ETF (IJR), State Street Corp, New South Capital Management Inc, Arrowstreet Capital, Limited Partnership, Millennium Management Llc, and American Century Companies Inc. The company's majority owner is J. Wayne Weaver, who is also the chairman of the board, and insider ownership accounts for approximately 25.14% of the company's shares.