Stock events for Shoe Carnival, Inc. (SCVL)
In the past six months, Shoe Carnival's stock has experienced several notable events and impacts. In Q2 Fiscal 2025, Shoe Carnival reported $0.70 EPS, beating consensus by over 20 percent, and expanded its gross profit margin to 38.8 percent, also achieving positive comparable sales and margin expansion during the August Back-to-School period. In Q3 Fiscal 2025, the company reported EPS of $0.53 and net sales of $297.2 million, exceeding consensus expectations; Shoe Station net sales grew 5.3 percent, while Shoe Carnival net sales declined 5.2 percent, with lower-income consumers remaining pressured; the company reaffirmed its Fiscal 2025 net sales outlook and updated its EPS outlook to a range of $1.80 to $2.10. Shoe Carnival announced a new $50 million share repurchase program and declared a quarterly cash dividend of $0.15 per share in December 2025. As of January 11, 2026, Shoe Carnival has a consensus "Hold" rating from analysts. The share price as of December 18, 2025, was $18.48, representing a decline of 45.65% from $34.00 on December 19, 2024. The accelerated rebanner strategy is seen as a key driver for future growth and margin expansion, with Shoe Station delivering 8 percent comparable sales growth through year-to-date August 2025; this strategy is expected to lead to lower EPS in Fiscal 2026 due to investments, but also an inventory reduction of approximately $50 to $60 million.
Demand Seasonality affecting Shoe Carnival, Inc.’s stock price
Demand for Shoe Carnival's products is influenced by seasons, trends, and innovation. The company experiences seasonality with three strong selling periods: Back-to-School, Easter, and Christmas. The Back-to-School season, in particular, is a crucial period, with trends accelerating in late July. The company's strategic rebannering efforts are also timed to capitalize on these seasonal peaks, with a goal to have at least 51% of its fleet operating as Shoe Station by July 2026, in advance of the Back-to-School season, which is expected to drive total company comparable store growth starting in Q3 fiscal 2026.
Overview of Shoe Carnival, Inc.’s business
Shoe Carnival, Inc. (SCVL) is an American retailer specializing in family footwear and accessories, operating within the Consumer Discretionary sector. The company offers a diverse range of footwear and accessories and distinguishes itself with a unique merchandising strategy that emphasizes an open-sell environment and in-store promotions. Shoe Carnival operates under multiple banners, including Shoe Carnival, Shoe Station, and Rogan's, and is actively pursuing a "One Banner Strategy" to convert a significant portion of its Shoe Carnival stores to the Shoe Station format, aiming for Shoe Station to represent over 80% of its fleet by March 2027.
SCVL’s Geographic footprint
Shoe Carnival, Inc. has a substantial retail presence across the United States and Puerto Rico. As of November 20, 2025, the company operated 428 stores across 35 states and Puerto Rico, and as of March 20, 2025, it operated 431 stores in 36 states and Puerto Rico under its Shoe Carnival, Shoe Station, and Rogan's store fronts. The company's stores are primarily located in the Midwest, South, and Southeast regions. Shoe Carnival also extends its reach through e-commerce platforms, operating www.shoecarnival.com and www.shoestation.com, as well as related mobile apps. The ongoing "One Banner Strategy" involves converting 175 stores to the Shoe Station banner over 24 months from a March 2025 announcement, with a target of 215 Shoe Station stores by Back-to-School 2026, representing 51% of the fleet.
SCVL Corporate Image Assessment
Shoe Carnival has generally maintained a strong brand reputation, built on its commitment to providing a wide selection of branded athletic, dress, and casual footwear at affordable price points, coupled with an engaging in-store shopping experience. The company emphasizes value, selection, and customer service, which has solidified its position as a trusted destination for family footwear. The accelerated "One Banner Strategy" to convert Shoe Carnival stores to the Shoe Station format is a significant event impacting the company's brand strategy and indirectly its reputation. The company's financial flexibility and its consistent dividend payouts also contribute positively to its corporate reputation.
Ownership
Shoe Carnival, Inc. has a significant number of institutional owners, with 425 institutional owners and shareholders holding a total of 25,236,874 shares. Major institutional owners include BlackRock, Inc., Dimensional Fund Advisors Lp, Copeland Capital Management, LLC, and Vanguard Group Inc. Delores Weaver is noted as owning the most shares of Shoe Carnival among individual investors.
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