Vivid Seats Inc. Class A (SEAT)

Vivid Seats' stock price has experienced significant fluctuations, with a 52-week high of $92.00 and a low of $6.06. The stock price saw a substantial decline of over 92.23% in the past year. Key events impacting the stock include challenging Q2 2025 results, with declines attributed to economic uncertainty, the FTC's all-in pricing mandate, and increased competition. Vivid Seats announced a 20-to-1 reverse stock split in an effort to bolster its stock price.

Demand for Vivid Seats' products and services exhibits seasonality. Management has acknowledged "seasonal effects" impacting its performance, particularly noting a challenging Q2 2025. They anticipate "typical seasonality improvements" leading to positive cash flow in the third quarter. To mitigate seasonal variations, Vivid Seats diversifies its offerings across various event categories.

Vivid Seats, Inc. operates as an online ticket marketplace, connecting fans with ticket sellers. It operates through Marketplace and Resale segments. The Marketplace segment facilitates ticket sales for live events through its website and mobile applications and includes Vegas.com, Wavedash, and Vivid Picks. It also offers Skybox, an enterprise resource planning tool for ticket sellers. The Resale segment acquires tickets for resale and provides R&D support for Skybox and seller tools.

Vivid Seats, Inc. primarily operates its online ticket marketplace in the United States, Canada, and Japan. The company's main office locations include Chicago, Illinois; Coppell, Texas; and Toronto, Canada.

Vivid Seats has cultivated a positive brand reputation, being recognized by Newsweek for customer service in ticketing for four years. It serves as the official ticketing partner for brands like ESPN, Rolling Stone, and the Los Angeles Clippers. Vivid Seats emphasizes its "Buyer Guarantee" and offers a loyalty program. The company boasts over a million 5-star reviews on ShopperApproved.com, a 4.4-star rating on Trustpilot, and a 4.7-star rating on the Apple App Store. However, a potential reputation concern arose with the proposed California bill AB 1349, which aims to ban speculative ticketing.

Vivid Seats Inc. has 178 institutional owners and shareholders holding a total of 14,601,432 shares. Major institutional shareholders include Vanguard Total Stock Market Index Fund Investor Shares, Fidelity Stock Selector Small Cap Fund, Security Benefit Life Insurance Co /ks/, Fidelity Series Small Cap Opportunities Fund, and iShares Russell 2000 ETF. Other notable institutional owners include JPMorgan Chase & Co., Ameriprise Financial Inc., Russell Investments Group Ltd., and Goldman Sachs Group Inc.