Stock events for Vivid Seats, Inc. (SEAT)
Vivid Seats' stock has significantly declined over the past year. Recent events include the launch of a "Lowest Price Guarantee" program, Q2 2025 earnings that beat EPS expectations but missed revenue forecasts, and an agreement to eliminate its dual-class structure. Analyst downgrades from Canaccord Genuity and Citigroup, citing disappointing Q2 results and increased competition, have also impacted the stock. The company's marketplace gross order value (GOV) saw a year-over-year decline of over 30% in Q2.
Demand Seasonality affecting Vivid Seats, Inc.’s stock price
While specific year-round demand seasonality is not explicitly detailed, there is evidence of increased demand during certain periods, particularly during the holiday and colder months, with a focus on seasonal shows. Consumers are increasingly prioritizing experiences over goods, which drives demand for live events.
Overview of Vivid Seats, Inc.’s business
Vivid Seats, Inc. is an online ticket marketplace connecting fans with tickets for live events like sports, concerts, theater, and comedy. It operates in the Communication Services sector and Interactive Media industry through Marketplace and Resale segments. The Marketplace segment processes ticket sales and facilitates hotel bookings, while the Resale segment acquires tickets for resale and supports the Skybox software. Vivid Seats offers a loyalty program, a Game Center, and transparent pricing. The company has expanded through acquisitions like Fanxchange and Betcha Sports, Inc.
SEAT’s Geographic footprint
Vivid Seats primarily operates in the United States and Canada, with a presence in Japan.
SEAT Corporate Image Assessment
Vivid Seats has maintained a positive brand reputation, being recognized by Newsweek as one of America's Best Companies for Customer Service in ticketing and named a "2024 Best Place to Work." The company emphasizes customer service through its "Vivid Seats Rewards" program and the "Lowest Price Guarantee" program. Vivid Seats is trusted by over 100 million fans and offers a "100% Buyer Guarantee" and "All-in Pricing".
Ownership
Vivid Seats, Inc. is owned by a mix of institutional and individual investors. Institutional owners hold a total of 35,779,296 shares, with major shareholders including Private Capital Management, LLC, and Vanguard Total Stock Market Index Fund Investor Shares. Key insider owners include Hoya Topco LLC, Post Portfolio Trust LLC, and Eldridge Industries LLC. Company insiders have engaged in selling activities over the past six months.
Ask Our Expert AI Analyst
Price Chart
$12.41