Sprouts Farmers Market, Inc. (SFM)

Over the past six months, Sprouts Farmers Market's stock has trended down by 55.34%, with a 12.14% decrease in the past month and a 59.84% decrease over the past year. The stock reached an all-time high of $175 in June 2025 but fell over 50% by December 2025. On January 28, 2026, the share price was $70.77. CMO Alisa Gmelich sold 3,161 shares on December 12, 2025. NewSquare Capital LLC purchased an additional 32,705 shares in the last quarter. Sprouts Farmers Market is scheduled to report its fourth-quarter and full-year earnings on February 19, 2026, and opened its first New York store on January 30, 2026.

Sprouts Farmers Market's business model incorporates demand seasonality through its emphasis on fresh, seasonal, and locally sourced produce. The company highlights monthly peak-season produce to its customers. While the availability of certain fresh produce items fluctuates with seasons, the demand for healthy and organic foods tends to be more consistent. One-third of the store's stock is consistently on promotion, which could help manage demand fluctuations.

Sprouts Farmers Market, Inc. is a specialty grocery retailer based in Phoenix, Arizona, specializing in fresh, natural, and organic foods. The company operates in the Retail-Wholesale sector, emphasizing quality produce from regional farmers and offering a wide range of products, including fresh produce, bulk foods, packaged groceries, meat, and natural body care items. Sprouts also features a private-label brand with over 2,400 items and focuses on attribute-based products to align with consumer health trends.

Sprouts Farmers Market operates over 400 stores across 24 states in the United States, including Alabama, Arizona, California, and others. The company is expanding its reach, with its first New York store opening in Centereach, Long Island, on January 30, 2026, and further expansion planned for other Long Island locations and Hartsdale in Westchester County. Initial stores in Maryland and Massachusetts are projected for 2028, with Southern California, Texas, and Florida being the strongest markets.

Sprouts Farmers Market cultivates a brand reputation centered on freshness, health, innovation, and differentiation, reflecting its purpose to help people live and eat better. The company focuses on fresh, natural, organic, and attribute-based products, aligning with consumer demand for healthy living. The national rollout of its loyalty program shows early signs of increased customer engagement and spending. Sprouts is enhancing its supply chain resilience and potential margins by expanding self-distribution capabilities. The company's newer, smaller store format has been well-received, and the recent entry into the New York market is a strategic move.

The ownership structure of Sprouts Farmers Market stock is a mix of institutional, retail, and individual investors. Institutional investors own approximately 43.52% of the company's stock, while insiders hold about 0.55%, and public companies and individual investors account for 55.94%. Major institutional owners include BlackRock, Inc., and The Vanguard Group, Inc.