Sweetgreen, Inc. Class A (SG)

Sweetgreen's stock price has significantly declined. The Q2 2025 earnings report on August 7, 2025, caused the stock to plummet after the company reported an EPS of -$0.20 and revenue of $185.6M, missing estimates. Same-store sales declined by 7.6%, and management lowered its full-year 2025 guidance. The stock also dropped 22% after the Q3 2024 earnings report on November 6, 2024, due to disappointing quarterly figures and a lowered annual forecast.

Sweetgreen incorporates demand seasonality through its menu offerings. The company emphasizes seasonal ingredients and frequently introduces limited-time specials, with its menu changing five times per year. These seasonal offerings highlight peak-season produce and innovative flavor combinations. Tools are available to identify seasonal patterns in Sweetgreen's stock returns, suggesting that demand for its products and services may exhibit seasonal trends.

Sweetgreen, Inc. is a fast-casual restaurant company focused on providing healthy, fresh, and customizable meals. It operates in the Consumer Cyclical sector, emphasizing high-quality, seasonal ingredients from local farmers. Its major products include core menu items like the Harvest Bowl and seasonal specials such as Crispy Chicken. The company also offers snacks, sides, beverages, catering, and outpost services.

Sweetgreen operates approximately 221 to 246 restaurants across 18 to 22 states and Washington, D.C. It has a significant presence in California, Florida, and Illinois. The company is expanding with upcoming locations in Arizona, Arkansas, Connecticut, Georgia, Indiana, Maryland, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Virginia, and Washington.

Sweetgreen has a strong brand image associated with fresh, healthy, and responsibly sourced food, emphasizing sustainability and local sourcing. The company is also recognized for its innovative digital ordering platforms. Menu innovation, such as the launch of Caramelized Garlic Steak, has positively impacted its brand. Collaborations, like the "Ranchy Baddie Bowl" and a "Pastrami Salad Collaboration", have also contributed. Historically, Sweetgreen has faced criticism regarding its prices and for attracting a less diverse clientele.

Sweetgreen, Inc. has a mixed ownership structure, with approximately 48.53% to 93.52% owned by institutional investors, 7.55% to 12.94% by insiders, and 0.00% to 43.92% by public companies and individual investors. Major institutional owners include Baillie Gifford & Co, Vanguard Group Inc, and BlackRock, Inc. The largest individual shareholder is Stephen M. Case, owning 6.24 million shares, representing 5.30% of the company.