Stock events for Sweetgreen, Inc. (SG)
Sweetgreen's stock price has experienced a significant decline over the past year, dropping 75.21% from January 13, 2025, to January 9, 2026, with a 52-week range between $5.14 and $35.16. In the third quarter of 2025, Sweetgreen reported a 9.5% decrease in same-store sales, driven by an 11.7% fall in traffic and menu mix, partially offset by a 2.2% increase in pricing, with a sharp decline in the Northeast and Los Angeles. Sweetgreen's Q3 2025 earnings showed an EPS of -$0.31, missing estimates, and quarterly revenue fell 0.6% year-over-year to $172.39 million, also below analyst estimates. The company's next earnings date is estimated for Wednesday, February 25, 2026.
Demand Seasonality affecting Sweetgreen, Inc.’s stock price
Sweetgreen's sales experience some seasonality, with demand generally remaining lower in November and December compared to the rest of the year, and the fourth quarter is typically the company's softest due to the inclusion of three holiday weeks. The company has recognized the "power" of seasonal offerings in driving customer frequency and transactions and is returning to a strategy of bringing newness to its menu at least six times a year through seasonal ingredients and collaborations.
Overview of Sweetgreen, Inc.’s business
Sweetgreen, Inc. is an American fast-casual restaurant chain specializing in healthy, customizable salads, warm bowls, and plates, operating in the Consumer Cyclical sector, specifically in the Restaurants industry. The company provides meals made with seasonally sourced, local ingredients, emphasizing transparency in its supply chain and leveraging technology for ordering and operations. Major products offered by Sweetgreen include signature items such as the Harvest Bowl, Crispy Rice Bowl, Chicken Pesto Parm, Guacamole Greens, and Steak Honey Crunch, as well as protein plates, local bowls, kids' meals, sides, desserts, and beverages.
SG’s Geographic footprint
As of May 2025, Sweetgreen operates 251 stores across 24 states and the District of Columbia, with its corporate headquarters in Los Angeles, California. The company primarily targets urban and suburban markets, focusing on health-conscious consumers, and has explored smaller format, digital-only fulfillment restaurants, as well as drive-thru and drive-up ordering concepts in suburban areas.
SG Corporate Image Assessment
Sweetgreen has cultivated a brand reputation centered on "real food," sustainability, and a commitment to local sourcing and seasonal menus, with a high Net Promoter Score (NPS) among its peers. In 2021, Sweetgreen refreshed its brand identity to further emphasize sustainability and its "real food" mission, aiming to attract younger consumers. Over the past year, Sweetgreen has engaged in partnerships with notable chefs and athletes to enhance its brand and menu innovation, including collaborations with tennis pro Naomi Osaka and Cote, a Michelin-starred Korean Steakhouse, to launch a KBBQ menu.
Ownership
Approximately 74.68% of Sweetgreen's stock is owned by Institutional Investors, 7.61% by Insiders, and 17.71% by Public Companies and Individual Investors. Major institutional owners include Baillie Gifford & Co, Vanguard Group Inc, BlackRock, Inc., FMR LLC, State Street Corp, Price T Rowe Associates Inc /md/, VWUSX - Vanguard U.S. Growth Fund Investor Shares, PRNHX - T. Rowe Price New Horizons Fund, Inc., Spyglass Capital Management Llc, Greenhouse Funds LLLP, Marshall Wace, Llp, and VTSMX - Vanguard Total Stock Market Index Fund Investor Shares. Notable individual insiders include Jonathan Neman and Nathaniel Ru.
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