Shopify, Inc. Class A (SHOP)

Shopify's stock (SHOP) has experienced fluctuations. The all-time high closing price was $179.01 on October 29, 2025. From January 6, 2026, to January 31, 2026, the stock fell by 22.1%, from $168.45 to $131.23. As of January 26, 2026, the stock was down 18.80% over the preceding 30 days. Analysts have adjusted price targets downwards, though some maintain an "outperform" rating.

Demand for products and services on the Shopify platform exhibits seasonality, driven by consumer behavior around holidays, events, and weather conditions. Merchants need to manually manage their product listings to align with seasonal demand. The demand for Shopify's services might also see seasonal peaks as merchants prepare for major shopping events.

Shopify Inc. is a Canadian multinational e-commerce company providing a global commerce platform. It offers internet infrastructure for businesses to establish, manage, and expand their retail operations. Its products and services include an online store platform, POS systems, Shopify Payments, an API platform and App Store, and Shopify Plus. The platform is utilized by over 5 million customers, processing US$292.3 billion in transactions in 2024.

Shopify Inc. is headquartered in Ottawa, Ontario, Canada, and operates across 175 countries. It maintains offices in North America, Europe, and Asia, including New York, Dublin, Vilnius, and Singapore.

Shopify's software is praised for its ease of use and reasonable fees. However, the company's brand reputation has faced challenges, with merchants reporting traffic and sales decreases following rebrands and theme changes. Technical problems like broken links and sitemap issues have contributed to these difficulties. Common issues include slow site speed, plugin conflicts, poor mobile optimization, and tracking misconfigurations.

Shopify Inc.'s ownership includes institutional, retail, and individual investors. Institutional investors hold approximately 36.54% to 59% of the shares, with Capital Research and Management Company being the largest shareholder. Tobias Lütke, the CEO, holds 5.6% of the shares. Retail investors hold a substantial portion, approximately 63.20% or 36%, indicating a widely disseminated share base.