J.M. Smucker Company (SJM)

Over the past six months, The J. M. Smucker Co. stock price has declined, with a 12-month decrease of 11.97% and a year-to-date return of -7.22% as of October 24, 2025. The stock fell by more than 18% on June 10, 2025, after disappointing Q4 2025 results, including a 14% comparable net sales decrease in the Sweet Baked Snacks segment and $867 million in impairment charges related to the goodwill of this segment and an additional $113 million for the Hostess Brand trademark. Earlier, on February 27, 2025, the company reported dismal Q3 2025 results, including an 8% comparable net sales decrease in Sweet Baked Snacks and a $794 million impairment charge related to the goodwill of the segment, a $208 million impairment charge to the Hostess Brand trademark, and a $268 million loss on the disposal of the Voortman business.

While specific overall demand seasonality for all J. M. Smucker products is not explicitly detailed, there are indications of seasonal influences. The convenience and nostalgic appeal of Uncrustables have made them a "lunchbox staple," which could suggest increased demand during school terms. Additionally, the company has planned coffee price increases for August and winter, which might align with seasonal consumption patterns for coffee. The company's core segments, such as coffee and pet food, generally operate in markets with stable demand.

The J. M. Smucker Co. is an American manufacturer and marketer of branded food and beverage products in the Consumer Defensive sector, specifically the Packaged Foods industry. Founded in 1897 and headquartered in Orrville, Ohio, the company operates through Consumer Foods, Pet Foods, Coffee, and Sweet Baked Snacks segments. Its portfolio includes brands like Smucker's, Jif, Meow Mix, Folgers, and, following the November 2023 acquisition, Hostess Brands.

The J. M. Smucker Co. primarily operates across North America, with manufacturing facilities and offices throughout the continent. While its main operations are in the US and Canada, it also exports its products to various countries worldwide.

The J. M. Smucker Co. has maintained a long-standing brand reputation and consumer trust since its founding in 1897. The company was recognized by Ethisphere as one of the 2025 World's Most Ethical Companies. In October 2025, J. M. Smucker filed a lawsuit against Trader Joe's, alleging that Trader Joe's replicated the distinctive round, crimped-edge sandwich shape and blue-toned packaging of its popular Uncrustables product. Uncrustables generates approximately $920 million in annual sales, representing over 10% of the company's total revenue.

Major institutional owners of The J. M. Smucker Co. include Vanguard Group Inc., BlackRock Inc., State Street Corp., and Fidelity Management & Research Company LLC.