Stock events for The J. M. Smucker Co. (SJM)
Over the past six months, the company's stock price has been impacted by the Hostess Brands acquisition. In November 2023, Smucker completed the acquisition of Hostess Brands for approximately $5.5 billion, which led to financial impacts. February 2025 saw disappointing Q3 results, including an 8% sales decrease in Sweet Baked Snacks, a $794 million impairment charge, and a $208 million impairment charge to the Hostess Brand trademark. June 2025 saw bleak Q4 results, with a further 14% sales decrease in Sweet Baked Snacks, an additional $867 million impairment charge, and another $113 million impairment of the Hostess Brand trademark, leading to a stock price decline. August 2025 saw mixed FQ4 earnings, with sales down 1% to $2.1 billion and adjusted EPS at $1.90. September 2025 saw Smucker highlighting a strategic focus on brand growth and financial discipline. In April 2025, John Brase was hired as President and COO. In June 2025, the company announced the closure of its Indianapolis manufacturing facility. In March 2025, the company announced investments to upgrade its Milk-Bone dog treats plant and a production facility in New York.
Demand Seasonality affecting The J. M. Smucker Co.’s stock price
Demand for The J. M. Smucker Co.'s products generally exhibits stability, as many of its offerings are consumer staples. The coffee segment has shown resilient demand, while the Sweet Baked Snacks segment has faced challenges. The pet food category has seen overinvestment, which may limit growth. The Uncrustables brand has shown strong growth and increased volumes. Products like fruit spreads and baking ingredients might experience some seasonal fluctuations.
Overview of The J. M. Smucker Co.’s business
The J. M. Smucker Co. is an American manufacturer and marketer of branded food and beverage products, as well as pet food and snacks, operating primarily in the consumer packaged goods sector with a strong North American presence. Its portfolio includes coffee, pet food, peanut butter, fruit spreads, baking products, and frozen sandwiches. Major brands include Folgers, Dunkin', Smucker's, Jif, Uncrustables, Crisco, Pillsbury, Hostess Brands, Meow Mix, and Milk-Bone.
SJM’s Geographic footprint
Headquartered in Orrville, Ohio, The J. M. Smucker Co. primarily operates in the United States and Canada, with international exports. It maintains manufacturing facilities and offices across North America.
SJM Corporate Image Assessment
The J. M. Smucker Co. generally maintains a strong brand reputation, built on a portfolio of trusted brands. The company was recognized by Ethisphere as one of the 2025 World's Most Ethical Companies. However, the significant impairment charges and underperformance of the Sweet Baked Snacks segment following the Hostess Brands acquisition have likely impacted the company's reputation among investors.
Ownership
The J. M. Smucker Co. is largely controlled by institutional shareholders, who collectively own approximately 83% to 87.20% of the company. Major institutional owners include Vanguard Group Inc. and BlackRock, Inc. Individual investors hold approximately 11-13% ownership, and insiders own about 12.32% of the company.
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$102.42