Scotts Miracle-Gro Company Class A (SMG)

In the past six months, Scotts Miracle-Gro Co.'s stock price has been impacted by several events. The company reported better-than-expected Q1 2026 earnings, with an adjusted EPS of -$0.77 and revenue of $354.4 million. The company classified its Hawthorne business as held for sale, with advanced discussions for its divestiture to Vireo Growth, Inc., and the Board approved a share repurchase program of up to $500 million. However, the stock experienced a 4% drop on March 27, 2026, after JPMorgan downgraded Scotts Miracle-Gro from "Overweight" to "Neutral" due to expectations of higher raw material costs in fiscal 2027. The company's stock traded at $60.12 on March 30, 2026, decreasing by 0.87% from the previous session, and had lost 14.58% over the preceding four weeks.

Demand for Scotts Miracle-Gro products is highly seasonal, aligning with the natural cycles of lawn and garden care. Sales typically peak during the spring and summer months. The company's sales channels are designed to drive both seasonal and year-round demand, with a focus on mass merchandisers, home improvement stores, independent garden centers, and e-commerce platforms. Weather fluctuations can impact peak-season sales, and the company employs agile production planning and diversified channels to mitigate the effects of seasonality.

The Scotts Miracle-Gro Company operates in the consumer packaged goods industry, focusing on the lawn and garden sector. It manufactures and sells branded products for lawn care, gardening, and pest control, including Scotts, Turf Builder, Miracle-Gro, Ortho, and Tomcat. Through its Hawthorne segment, the company provides nutrients, lighting, and other materials for indoor and hydroponic gardening. The company was founded in 1868 and has evolved through organic growth and acquisitions.

Headquartered in Marysville, Ohio, Scotts Miracle-Gro primarily serves customers across the U.S. and Canada. The company maintains a significant market presence throughout North America, Europe, and Australia. Its operations include 62 manufacturing facilities, 17 distribution centers, and six research and development sites, forming a network that reaches nearly every corner of North America through partnerships with local and national retailers.

Scotts Miracle-Gro maintains a strong brand reputation, with its Scotts, Miracle-Gro, Ortho, and Tomcat brands being among the most recognized and market-leading in the industry. The company's long-standing market share and brand recognition contribute to its trusted name in retail and DIY channels. In the past year, Scotts Miracle-Gro has continued to focus on its core lawn and garden business, redirecting investment towards branded products, digital commerce, and innovation. The company also launched the "Inspired to Gro™" initiative in collaboration with Bonnie Plants and Gardenuity.

The Scotts Miracle-Gro Company has substantial institutional ownership, with 448 institutional owners and shareholders holding a total of 43,516,789 shares as of March 30, 2026. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Earnest Partners Llc, State Street Corp, Fmr Llc, Ameriprise Financial Inc, Captrust Financial Advisors, Northern Trust Corp, Deprince Race & Zollo Inc, and Dimensional Fund Advisors Lp. Approximately 74.07% of the stock is currently owned by institutional investors and hedge funds, while insider ownership accounts for 24.40% of the stock.