Scotts Miracle-Gro Company Class A (SMG)

Over the past six months, Scotts Miracle-Gro's stock price has experienced a decline. As of November 21, 2025, the share price was $53.45, representing a 34.60% decrease from $81.73 on November 25, 2024. The stock was down 6.54% over the past six months and 25.34% over the past year as of November 26, 2025. In Q1 Fiscal Year 2025, total company sales increased slightly, U.S. Consumer net sales rose, while Hawthorne sales decreased. At the Raymond James Conference, Scotts Miracle-Gro presented its strategic initiatives, focusing on cost management, innovation, and digital transformation. In Q2 Fiscal Year 2025, Total Company Net Sales were down, but adjusted EBITDA increased. In Q3 Fiscal Year 2025, U.S. Consumer sales increased. For Q4 Fiscal Year 2025 and Full Year 2025, the company reported a slight decrease in net sales but a significant recovery in net income.

Demand for Scotts Miracle-Gro's lawn and garden products is highly seasonal, with peak sales typically occurring during the spring and summer seasons. This seasonality can present challenges for managing production and inventory levels throughout the year. The success of the company is also heavily dependent on weather conditions, as unfavorable weather can significantly impact product demand. The first fiscal quarter typically represents less than 15% of the company's full-year sales. The Hawthorne segment also experiences seasonal patterns for certain product categories.

The Scotts Miracle-Gro Company is a leading American multinational corporation specializing in branded consumer lawn and garden products, as well as hydroponic and indoor growing solutions. Founded in 1868, the company operates within the consumer packaged goods industry, specifically focusing on the lawn and garden sector. Its diverse portfolio includes iconic brands such as Scotts and Turf Builder, Miracle-Gro, and Ortho and Tomcat. Through its subsidiary, Hawthorne Gardening Company, Scotts Miracle-Gro also provides a comprehensive range of products for hydroponics and indoor cultivation. The company also markets and distributes the Roundup herbicide in the U.S. and several international markets.

Scotts Miracle-Gro operates and markets its products globally, with a primary focus on North America (U.S. and Canada) and Europe. The company also has a presence in the Asia-Pacific region, China, Mexico, and the Netherlands. Its headquarters are located in Marysville, Ohio, U.S., which serves as the central hub for global operations, strategic planning, and research and development.

Scotts Miracle-Gro has a strong brand reputation, known for producing high-quality lawn and garden products that are trusted by consumers. The company's commitment to innovation, sustainability, and community engagement contributes positively to its reputation. In May 2025 and November 2025, the company collaborated with Project EverGreen and the City of Phoenix to expand green spaces, aligning with their "GroMoreGood" goals. No specific negative events significantly impacting Scotts Miracle-Gro's brand reputation in the past year were found in the provided information.

Scotts Miracle-Gro Company has a significant institutional ownership presence. As of November 21, 2025, there were 827 institutional owners and shareholders holding a total of 48,083,157 shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., Earnest Partners Llc, and State Street Corp. Institutional investors collectively hold approximately 64.4% of the company's shares. The Hagedorn Partnership, L.P. beneficially owns approximately 23% of the company's common shares.