Scotts Miracle-Gro Company Class A (SMG)

In the past six months, Scotts Miracle-Gro's stock has experienced several notable events. As of May 8, 2026, the stock was trading at $61.08, reflecting a 4.29% decrease over the past 30 days but a 10.33% increase over the past 12 months. On April 29, 2026, the company announced strong fiscal second-quarter results, reporting $4.53 earnings per share, surpassing the consensus estimate of $3.97. Revenue for the quarter was up 2.7% compared to the previous year. This positive earnings report was followed by a significant stock price movement, with SMG's price moving over +5.23% on April 29, 2026. Earlier, on February 3, 2026, Scotts Miracle-Gro reported its Q1 2026 earnings, beating analyst expectations with an EPS of -$0.77 against a forecasted -$1.01, and revenue of $354.4 million against an expected $352.28 million. The stock price initially increased by 3.46% in pre-market trading following this announcement. Insider transactions have also occurred, with a director selling 50,000 shares of the company's stock for $3,320,000.00 on February 12, 2026. Analyst ratings have also impacted the stock, with Wall Street Zen upgrading Scotts Miracle-Gro from a "hold" to a "buy" rating on May 9, 2026.

Demand for Scotts Miracle-Gro's products and services is highly seasonal. The company typically generates the vast majority of its revenue and profits in its fiscal second and third quarters, corresponding to the spring and summer gardening seasons. Conversely, it often experiences losses in its fiscal fourth and first quarters. However, the company notes a shift in consumer behavior, with gardening and growing becoming a more year-round activity, influenced by Gen Z and millennials. Scotts Miracle-Gro is adapting to this by introducing innovations year-round through digital channels and expanding into indoor gardening and hydroponics, which can help smooth out some of the traditional seasonality. The company also faces risks from weather swings, which can impact peak-season sales.

Scotts Miracle-Gro Co. specializes in consumer lawn, garden, and pest control products, as well as indoor gardening equipment. It operates in the Materials sector, specifically in Fertilizers and Agricultural Chemicals, with a presence in Household & Personal Products. The company manufactures and sells lawn and garden care products, including grass seed, fertilizers, and solutions for weed, animal, and disease control. Major brands include Scotts, Miracle-Gro, Ortho, and Tomcat. It also markets and distributes Roundup in the U.S. and several international markets and produces soilless indoor gardening equipment and hydroponic products.

Headquartered in Marysville, Ohio, Scotts Miracle-Gro primarily serves customers across the U.S. and Canada. Its network includes 62 manufacturing facilities, 17 distribution centers, and six research and development sites, mainly supporting its North American operations. While its main focus is North America, the company has historically had some international presence, including distributing Roundup in certain international markets like China.

In the past year, Scotts Miracle-Gro has focused on modernizing its iconic brands and adapting to evolving consumer demographics, including millennials and Gen Z. The company is investing in its core branded products, digital commerce, and innovation, moving away from lower-margin commodity and private-label products. Efforts include introducing new products through digital channels year-round, such as an Ortho mosquito control product launched via TikTok and Amazon, and an O.M. Scott natural lawn food and grass seed line in recyclable packaging. The company is also expanding its Miracle-Gro Organic Choice line to cater to the growing demand for organic gardening solutions. These initiatives aim to reinforce its strong brand equity and association with quality and reliability. While the company has faced past legal proceedings related to genetically modified grass and product liabilities, recent information within the past year highlights a focus on sustainability and meeting regulatory shifts with products like peat-free potting mixes and biodegradable packaging.

Scotts Miracle-Gro Co. has significant institutional ownership, with 446 institutional owners holding 43,451,794 shares. Major institutional shareholders include Vanguard Group Inc., BlackRock, Inc., Earnest Partners Llc, State Street Corp, Fmr Llc, Ameriprise Financial Inc, Captrust Financial Advisors, Northern Trust Corp, Deprince Race & Zollo Inc, and Dimensional Fund Advisors Lp. Institutional investors hold the majority of Scotts' shares, with institutional ownership reported at 75.82% in May 2025. Key individual owners include Robert Hagedorn, who owns 15.49 million shares representing 26.62% of the company, and Katherine Littlefield Hagedorn, who holds 14.89% of shares. The Hagedorn Partnership LP also holds a substantial stake.