Simply Good Foods Co (SMPL)

The stock has struggled, being down approximately 52% over the last 12 months. In Q3 2025, the company reported EPS of $0.51, slightly better than estimates. In Q4 2025, Simply Good Foods missed EPS expectations, leading to a stock plunge, and recognized a $60.9 million non-cash impairment loss related to the Atkins brand. In Q1 2026, net sales were flat year-over-year, with Quest growing and Atkins and OWYN declining. Management reaffirmed its fiscal year 2026 outlook and announced an incremental $150 million borrowing to accelerate its share buyback program.

The Simply Good Foods Company's products experience demand seasonality tied to health-conscious consumer trends, particularly during the "New Year, New You" season. Q2 consumption growth is expected to slow due to price elasticities, prior-year promotional levels, and product quality issues on OWYN. Demand can be influenced by promotional cycles and product-specific issues.

The Simply Good Foods Company (SMPL) develops, markets, and sells branded nutritional foods and snacking products, operating in the Consumer Staples sector. It focuses on low-carbohydrate, low-sugar, and protein-rich products under the Quest, Atkins, and OWYN brands. Quest targets active lifestyle consumers, Atkins focuses on low-carb nutrition and weight management, and OWYN provides plant-based protein options. The company distributes its products mainly in North America through various channels.

The Simply Good Foods Co. operates in North America and internationally, with the majority of its revenue generated from North America. In Q2 2024, North America accounted for $405.1 million in revenue, while international revenue was $6.9 million.

The Simply Good Foods Company's brand reputation has seen strong performance from Quest and OWYN, but challenges with Atkins. Quest Nutrition strengthened its leadership in high-protein snacking. The Atkins brand has faced headwinds, leading to a $60.9 million non-cash impairment charge. An "OWYN quality hiccup" also impacted velocities. The company's strategy is shifting focus from Atkins to Quest and OWYN products.

The ownership structure of The Simply Good Foods Co. (SMPL) is primarily institutional, with approximately 65.86% to 91.8% of the company's stock owned by institutional investors. Insiders own about 5.07% to 8.19%, and public companies and individual investors hold the remaining shares. Major institutional owners include BlackRock, Inc., Vanguard Group Inc., and Fmr Llc.