Simply Good Foods Co (SMPL)

NASDAQ:
SMPL
| Latest update: Mar 1, 2026, 6:34 PM

Stock events for The Simply Good Foods Co. (SMPL)

SMPL's stock has declined approximately 52% over the last 12 months. Key events include a 1.8% decrease in revenue in Q4 Fiscal Year 2025, weak FY2026 guidance projecting flat sales growth and declining gross margins, and Q1 Fiscal Year 2026 results beating EPS estimates but showing declines in adjusted EBITDA and net income. Leadership changes occurred with Joseph E. Scalzo joining as President and CEO. The Atkins brand decline has been a drag on overall company growth, while the OWYN acquisition and Quest brand expansion have driven revenue growth.

Demand Seasonality affecting The Simply Good Foods Co.’s stock price

Demand for The Simply Good Foods Co.'s nutritional products exhibits seasonality, particularly around the "New Year, New You" season, with retailers increasing support for this period. The company's focus on high-protein, low-sugar, and low-carb offerings aligns with evolving dietary needs and preferences.

Overview of The Simply Good Foods Co.’s business

The Simply Good Foods Co. develops, markets, and sells nutritional food and snacking products, operating in the health and wellness food sector with brands like Atkins, Quest, and OWYN. Atkins is known for low-carbohydrate eating plans, Quest for high-protein, low-sugar offerings, and OWYN for plant-based protein products. The company's products include protein bars, shakes, snacks, confectionery, and frozen meals.

SMPL’s Geographic footprint

Headquartered in Denver, Colorado, The Simply Good Foods Co. primarily operates in North America, with products available across various retail channels. The company also has an international presence, including operations in Singapore and Israel.

SMPL Corporate Image Assessment

The Simply Good Foods Co. aims to lead the nutritious snacking movement with trusted brands, emphasizing quality and attracting health-conscious consumers. The brand reputation has been affected by the declining performance of the Atkins brand, while Quest and OWYN are experiencing strong growth.

Ownership

The Simply Good Foods Co. has an ownership structure heavily weighted towards institutional investors, including BlackRock Inc., The Vanguard Group Inc., and Fmr LLC. Insider ownership accounts for 4.78% of the stock, with Atkins Holdings LLC and James M. Kilts being significant insider shareholders.

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Price Chart

$17.06

0.06%
(1 month)

Top Shareholders

BlackRock, Inc.
14.55%
The Vanguard Group, Inc.
11.21%
FMR LLC
5.78%
Dimensional Holdings, Inc.
4.18%
State Street Corp.
3.72%
Boston Trust Walden Corp.
3.48%
T. Rowe Price Group, Inc.
2.74%
Champlain Investment Partners LLC
2.47%

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FAQ

What is the current stock price of The Simply Good Foods Co.?

As of the latest update, The Simply Good Foods Co.'s stock is trading at $17.06 per share.

What’s happening with The Simply Good Foods Co. stock today?

Today, The Simply Good Foods Co. stock is up by 0.06%, possibly due to news.

What is the market sentiment around The Simply Good Foods Co. stock?

Current sentiment around The Simply Good Foods Co. stock is negative, based on recent news, trading volume, and analyst opinions.

Is The Simply Good Foods Co.'s stock price growing?

Over the past month, The Simply Good Foods Co.'s stock price has increased by 0.06%.

How can I buy The Simply Good Foods Co. stock?

You can buy The Simply Good Foods Co. stock through any brokerage platform, such as e.g., Robinhood, Fidelity, E*TRADE, by searching for the ticker symbol SMPL

Who are the major shareholders of The Simply Good Foods Co. stock?

Major shareholders of The Simply Good Foods Co. include institutions such as BlackRock, Inc. (14.55%), The Vanguard Group, Inc. (11.21%), FMR LLC (5.78%) ... , according to the latest filings.