Snap, Inc. Class A (SNAP)

Snap Inc.'s stock price has experienced significant volatility over the past six months. In the past month alone, the stock decreased by 38.96%. Over the last year, the stock has declined by 44.4%, and over five years, it has seen a 90.6% decrease. Key events impacting SNAP's stock price include the Q4 2025 Earnings Report, where despite beating expectations, the stock fell due to a user drop and weak revenue guidance. In February 2026, Snap Inc.'s board of directors authorized a stock repurchase program of up to $500 million of its Class A common stock. Following the Q4 earnings, the stock saw a slight rebound after analyst upgrades. Snap's stock performance has been described as a 'roller coaster that primarily moves downhill over long horizons,' failing to catch the broader AI-driven tech rally of 2025.

Demand for Snap Inc.'s products and services, particularly advertising, exhibits seasonality. There is a 'seasonal surge in app installs and high consumer intent around the new year,' referred to as 'Q5' in advertising terms. This period, following the main shopping season, presents a significant opportunity for brands to target eager consumers, especially among the 'Snapchat Generation,' who may be looking for new apps with a 'New year, new me' mindset.

Snap Inc. is an American technology company, branded as a 'camera company,' headquartered in Santa Monica, California. Founded in 2011, it rebranded in 2016 to encompass a broader range of products, operating primarily in consumer electronics and augmented reality. Its major products and services include Snapchat, a visual messaging application; Spectacles, eyewear products designed to connect with Snapchat; Bitmoji, a personalized emoji application; SnapBoost; and Advertising Products, including AR ads and Snap ads. Snap is also integrating Generative AI and AR into its product pipeline, including a partnership with Perplexity AI to transform its 'My AI' chatbot into a conversational search engine.

Snap Inc. operates globally, with a significant presence in North America, Europe, and other international markets. The company's headquarters are located in Santa Monica, California, USA. Snap Inc. maintains 25 office locations worldwide, including major U.S. cities such as Austin, Chicago, New York, and San Francisco, as well as international offices in Amsterdam, Berlin, London, Mumbai, Paris, and Sydney. As of December 31, 2024, Snap managed approximately 1.9 million square feet of leased office space globally.

In the past year, Snap Inc. has maintained a strong position in consumer preference while also facing increased scrutiny. According to Canar, Snapchat is the second most preferred platform for consumers and was the only brand among leading platforms to show a 4% increase in consumer preference year-over-year. Snap has increased its corporate lobbying activity over the past year due to intensifying regulatory scrutiny around social media platforms and youth safety. Potential regulatory challenges that could restrict under-18s from using its services have also been a concern for investors.

Snap Inc. has a diverse ownership structure, with both institutional and individual investors holding significant stakes. Approximately 18.91% of the company's stock is owned by institutional investors, including Fmr Llc, Vanguard Group Inc, Capital World Investors, FBGRX - Fidelity Blue Chip Growth Fund, BlackRock, Inc., Capital International Investors, and Fidelity Investments. Insiders own about 7.17% of the company's stock, while public companies and individual investors hold 10.64%. The top individual insider shareholders are co-founders Evan Spiegel (CEO) and Robert Murphy (CTO), who together hold 95.8% of the voting power through a dual-class share structure, despite owning a minority of the equity. Eric Young is also listed among the top individual shareholders.