Snap, Inc. Class A (SNAP)

In October 2025, Snap Inc. expanded its Middle East presence by opening a new office in Doha, Qatar. In February 2026, Snap Inc. reported a Q4 EPS of $0.03 and revenue of $1.72 billion, initially causing a stock decline, followed by a rally due to profitability. The stock plummeted 12% on February 5, 2026, due to a decline in North American users. For the full year 2025, Snap's revenue increased 11% to $5.93 billion, but the company still reported a net loss of $460 million. In February 2026, Snap Inc.'s board authorized a stock repurchase program of up to $500 million. In March 2026, an analyst downgrade contributed to downward pressure on the stock. On April 8, 2026, CEO Evan Spiegel sold 1 million shares. On April 10, 2026, Snap and Qualcomm expanded their collaboration. Snap Inc. has also faced regulatory challenges and activist investor pressure. As of April 11, 2026, Snap's stock price had decreased by 39.82% over the last 12 months.

Snapchat experiences demand seasonality, with increased user engagement and advertising activity during peak shopping seasons and major holidays. Users engage with AR features for holiday experiences, and marketers leverage holiday-themed AR lenses. Messages sent among "Best Friends" also drive usage to record highs. Snapchat's "Other Revenue," primarily from Snapchat+ subscriptions and Memories storage plans, is less sensitive to seasonal marketing budget fluctuations.

Snap Inc. is a technology company known for Snapchat, a multimedia mobile application. The company operates in the Communication Services sector, focusing on Internet Content & Information and Augmented Reality. Snap's products include Snapchat, Spectacles, Bitmoji, and Lens Studio. Snap also provides advertising services, such as sponsored Lenses and filters. In November 2025, Snap partnered with Perplexity AI to integrate conversational AI search into Snapchat's chat interface starting in 2026.

Snap Inc. is headquartered in Santa Monica, California, with numerous offices across the United States and internationally, including London, Amsterdam, Berlin, and Singapore. Snap serves a global user base exceeding 477 million daily active users as of Q3 2025.

Snap Inc.'s brand reputation has been affected by a securities class action lawsuit alleging misleading statements about its advertising platform. The FTC referred a complaint against Snap Inc. to the Department of Justice, alleging that the company's AI-powered chatbot is harmful to young users. Snap Inc. settled a lawsuit claiming the company deliberately addicts children. The European Commission initiated a probe into Snapchat's child safety protocols. Snap also faces regulatory headwinds concerning age-gating legislation and privacy laws.

Snap Inc. is a publicly traded corporation, but effective control remains with its co-founders, Evan Spiegel and Bobby Murphy, who together control approximately 95% of the voting power. Evan Spiegel holds approximately 13% of the company's economic value and roughly 53% of the voting power, while Bobby Murphy owns approximately 11% of the economic value and 43% of the voting control. Major institutional owners include The Vanguard Group Inc., Fmr Llc, Capital World Investors and BlackRock, Inc.. Tencent Holdings Limited also holds a notable strategic investment.