Stock events for Security National Financial Corp. (SNFCA)
Security National Financial Corp. experienced a 33% decline in Q3 2025 net earnings compared to Q3 2024, but achieved a 7.9% year-to-date return on equity. For the full year 2025, after-tax earnings from operations increased by 10.8% to $32,152,000. The company's stock price as of March 26, 2026, was $9.21 per share, a decline of 23.31% from the previous year. A 5% stock dividend was authorized on June 27, 2025, marking the company's 37th consecutive year of declaring a stock dividend.
Demand Seasonality affecting Security National Financial Corp.’s stock price
Demand for funeral, cremation, cemetery, and memorialization services is generally persistent and growing. The mortgage industry is highly sensitive to changes in interest rates. The life insurance industry is highly competitive, with companies differentiating themselves through marketing, product features, price, and customer service.
Overview of Security National Financial Corp.’s business
Security National Financial Corp. is a diversified financial services holding company with three primary segments: life insurance, cemetery and mortuary, and mortgages. The life insurance segment sells various life insurance policies and annuity products. The cemetery and mortuary segment provides death care-related products and services, including pre-need sales. The mortgage segment originates and underwrites residential and commercial loans. The life insurance segment is the primary revenue driver.
SNFCA’s Geographic footprint
Security National Financial Corp.'s life insurance products are marketed in 42 states. The cemetery and mortuary segment includes mortuaries and cemeteries in Utah, California, and New Mexico. The mortgage segment operates through retail offices in 26 states, with a strong presence in Florida, Nevada, Texas, and Utah.
SNFCA Corporate Image Assessment
Security National Financial Corp. has maintained a positive brand reputation, being named a "Top Workplace" for the past ten years. Its Utah-based Cemetery and Mortuary group has received the "Best of State" award for seven consecutive years. The company celebrated its 60th year in business by ringing the opening bell at Nasdaq in 2025.
Ownership
Security National Financial Corp. has a diverse ownership base, with institutional investors holding approximately 46.80% of the stock, and public companies and individual investors owning about 49.74%. Insiders hold a smaller stake of 3.47%. Key individual and family ownership stakes include the Security National Financial ESOP, Soltis Investment Advisors, LLC, the George R. Quist & Shirley C. Quist Family Partnership, Ltd., and M3F, Inc. The company operates with a dual-class share structure, concentrating control among holders of Class C shares.
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$9.35