Stock events for Security National Financial Corp. (SNFCA)
In the past six months, Security National Financial Corp. experienced several notable events impacting its stock. Q3 2025 earnings decreased by 34% compared to the previous year, while Q4 and full-year 2025 earnings showed a net profit increase of 10.8%. A 5% stock dividend was authorized for stockholders. An independent director sold US$95k worth of stock. The stock price fluctuated, hitting a 52-week high of $11.00 and a low of $7.70.
Demand Seasonality affecting Security National Financial Corp.’s stock price
The demand for life insurance and cemetery/mortuary services is generally less seasonal, while the mortgage industry typically experiences higher activity in the spring and summer months.
Overview of Security National Financial Corp.’s business
Security National Financial Corp. is a holding company in the financial services sector, with diversified operations across life insurance, cemetery and mortuary services, and mortgage loans. Founded in 1965, the company's life insurance segment is a market leader in "end of life" insurance products, while the cemetery and mortuary segment provides pre-need and at-need funeral services. The mortgage segment originates residential and commercial loans. The company's integrated model allows for cross-selling opportunities and aims to enhance overall profitability through horizontal integration.
SNFCA’s Geographic footprint
Security National Financial Corp. has a diverse geographic footprint. Its life insurance products are marketed in 40 to 42 states through independent licensed insurance agents. The cemetery and mortuary segment primarily operates in Utah, with additional locations in California and New Mexico. The mortgage segment operates through over 97 retail offices in 26 states and has a nationwide branch network in all 50 states.
SNFCA Corporate Image Assessment
Security National Financial Corp. has a positive brand reputation, particularly within its cemetery and mortuary services. The company's Utah operations have received the "Best in State" award for seven consecutive years. Security National celebrated its 60th anniversary in 2025 and rang the opening bell at Nasdaq.
Ownership
Security National Financial Corp. has a diverse ownership structure. Institutional investors hold approximately 41.90% to 49.32% of the company's stock, with Soltis Investment Advisors LLC, BlackRock, Inc., and Vanguard Group Inc among the largest holders. Public companies and individual investors own about 48.21% to 49.74% of the stock. Insiders hold around 2.47% to 13.00% of the stock, with William C. Waller owning the most shares among individual investors.
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$9.82