Stock events for Snowflake, Inc. (SNOW)
Snowflake's stock price has been impacted by several events over the past six months. In November 2024, the stock saw a significant jump following its Q3 FY2025 earnings report, which beat expectations due to AI workload consumption. In December 2025, the stock plunged due to a deceleration in product revenue growth and cautious Q4 guidance. In February 2026, the company reported an earnings beat for Q4 FY2026, but also reported a net loss for the full fiscal year. The abrupt departure of CRO Mike Gannon in March 2026 caused a stock decline. In April 2026, the stock fell due to macro and sector headwinds, including a "tariff-panic week," an AI software selloff, and disappointing earnings from ServiceNow and IBM, as well as a shareholder class action lawsuit. In May 2026, persistent insider selling kept institutional confidence fragile, while an upbeat report from Datadog sparked a rally in Snowflake shares.
Demand Seasonality affecting Snowflake, Inc.’s stock price
While only five years of data are available for Snowflake's stock, the seasonal timeframe for SNOW has shown positive results compared to the benchmark in all five of those periods, aligning with the broader Technology sector's period of seasonal strength. Snowflake's consumption-based model means its revenue is tied to how intensively customers use its data and AI services. While the company's own revenue might not exhibit strong, direct seasonality, its products and services are heavily utilized by customers across various industries to address their own seasonal demand patterns.
Overview of Snowflake, Inc.’s business
Snowflake, Inc. is a cloud-based data platform company providing solutions for data storage, processing, and analytics, positioning itself as the "platform for the AI era." It operates in the information sector, specifically the software publishers industry, and is categorized under Big Data, CloudTech & DevOps, SaaS, and AI/ML. The company's core offering is the Snowflake AI Data Cloud, a fully managed platform that unifies data warehousing, data lakes, data engineering, and data sharing into a single service. Major products and services include Snowflake Data Cloud, Data Marketplace, Data Sharing, Data Warehousing, Data Lakes, Data Engineering, Data Governance, Data Applications, Snowpark, Snowflake Intelligence, and Snowflake Cortex AI.
SNOW’s Geographic footprint
Snowflake has a significant global presence, with the Americas generating approximately 75% of its annual revenue, EMEA contributing about 15-18%, and APJ accounting for roughly 10%. The United States is a key growth engine, with major hubs in Silicon Valley, New York, and Austin. In EMEA, there is notable uptake in the UK, Germany, and France. The company's official headquarters is located in Bozeman, Montana, United States, serving as the primary center for its corporate leadership and strategic direction. Snowflake also maintains other offices across the United States, including Atlanta, Bellevue, Boston, Denver, Dublin, McLean, New York, and San Mateo. Internationally, Snowflake has a Canadian headquarters in Toronto, which is one of its five global engineering hubs, and an office in Barton, Australia. As of fiscal year 2025, Snowflake's group consisted of 39 significant subsidiaries across 29 countries, with a concentration in North America and Europe.
SNOW Corporate Image Assessment
Snowflake's brand reputation has been shaped by both its technological advancements and a significant security incident in the past year. In June 2024, Snowflake reported investigating a series of targeted cyber events, which later revealed that attackers had gained access to customer accounts using compromised credentials, affecting approximately 165 customers. Despite this, Snowflake continues to build its brand through innovation and community engagement, hosting major events like the annual Snowflake Summit and Dev Day, showcasing new innovations in generative AI and applications within the Data Cloud. Snowflake's focus on expanding its AI Data Cloud with offerings like Snowflake Intelligence and Cortex AI also reinforces its reputation as a forward-thinking technology company.
Ownership
Institutional investors hold a significant majority of Snowflake's shares, owning approximately 78% to 82% of the company, while retail investors and insiders collectively own about 22%. Major institutional owners include Vanguard Group Inc., BlackRock, Inc., Fmr Llc (Fidelity Investments), Jennison Associates Llc, Jpmorgan Chase & Co, Morgan Stanley, State Street Corp, Geode Capital Management, Llc, and Norges Bank. Early backers like Berkshire Hathaway and Salesforce also highlighted institutional confidence in Snowflake's platform. Founders Benoit Dageville, Thierry Cruanes, and Marcin Zukowski, along with early VC partners like Sutter Hill Ventures, Redpoint, Altimeter, and Iconiq, held significant stakes pre-IPO.
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